Animation featuring the artwork of noted illustrator Tim Tomkinson (known for his work for such publications as Rolling Stone) is deployed in TV spots that relate the stories and concerns of real customers of KeyBank, told in their own voices as captured in interviews with Starlee Kline of This American Life.
In “Concerned Dad,” we hear medical doctor Mike Brown tell us of his three children who are close to college age. Tomkinson’s illustration of Brown shows him in doctor garb and then whipping out a wallet from which unfurls pictures of his kids.
Dr Brown proceeds to tell us that for people with no money, financial help for college is available. And for wealthy families, money isn’t an issue when it comes to college tuition and expenses. But getting money to cover an increasingly expensive college education is pressure-packed for middle class families like the Browns. Tomkinson’s illustrations convey Dr. Brown’s points. For instance, the college cost squeeze on the middle class is visually depicted with the good doctor in the grasp of a blood pressure cuff that tightens around his body.
An end tag contains the KeyBank campaign slogan, “Money creates money concerns—and genuine attention to money helps eliminate them,” accompanied by the website address www.MoneyNeedsAttention.com and the KeyBank logo.
The illustrated world reflecting people’s lives and concerns represents quite a departure from the norm for the financial category. Tomkinson worked with animation studio Digital Kitchen, Chicago, to bring to life a five-spot campaign conceived by Cramer-Krasselt, Chicago.
“Concerned Dad” is one of three spots already airing in KeyBank markets Cleveland and Columbus, OH, Indianapolis, IN Boise, ID, Seattle, Tacoma and Puget Sound, WA, Portland, OR, and Hudson Valley, N.Y.
The microsite www.MoneyNeedsAttention.com was created by marketing agency Sapient Interactive.
The Cramer-Krasselt creative team consisted of chief creative officer Marshall Ross, group creative director G. Andrew Meyer, creative director/copywriter Pat Hanna, senior art director Noel Ritter, executive producer Sergio Lopez and producer Tammy Auel.
Digital Kitchen’s ensemble of talent included creative director/animator Anthony Vitagliano, producer Erica Rangel and editor Andrew Maggio.
Sound designers/mixers were John Binder and Ben Keller of Another Country, Chicago. Tim Konn produced for Another Country.
Founder Charlie Crompton Exits Rogue; Kate Taylor and James Howland To Become Joint Owners
Rogue has announced that Kate Taylor and James Howland--who joined Charlie Crompton as partners in the London production company in 2020--will take the reins as joint owners of the business in the spring, as founder Crompton steps down.
Crompton said, “Rogue has launched many, many stellar careers, won numerous awards and worked with the very best creative talent at Agencies across the globe. I’m endlessly proud of what we’ve created--and the culture and DNA lives on in a fantastic roster, and one of the most experienced management teams in James and Kate.”
Crompton noted, “The plan was always for me to leave the next chapter of this precious and thriving business to Kate and James, so I can shift my attention to all the industry offers beyond Rogue--and the right time for that is now. It’s hard to walk away from a company that has consumed my energy and attention for half my lifetime but I know I leave a great gang of wonderfully talented Rogues in the best shape and in the best hands for 2025 and beyond.”
Taylor said, “Charlie is a legend in the industry and will be sorely missed at Rogue Towers for all the energy and creativity that he brings, but we understand the draw of pastures new, and we wish him all the best in whatever he pursues next, he will excel, no doubt.”
Taylor continued, “Since joining in 2019 we have signed 13 directors to the roster, launched a whole new look and feel for Rogue, increased the production staff tenfold, and, under the remit of Charlie Roberson, launched REBEL--our emerging talent platform. Rogue has also funded and produced three multi-award-winning short films, and has a feature in development.
“Rogue 2025 is in excellent shape and as we bid farewell to the one and only... Read More