This homage to Beach Blanket Bingo and other similarly themed beach movies of yesteryear depicts youngsters finding good wholesome fun in “trashing the beach.” They break out into song, relating the many ways in which they use the beach as a receptacle, with lyrics running down the debris they proudly leave behind likes broken glass, bleach, used condoms and underwear. They have even built a garbage castle in the sand.
The song is interrupted by a couple of teens who happily talk about mishaps, like a girl who smiles as she tells us she just punctured her foot on a hypodermic needle discarded in the sand. A rebel type dude in a motorcycle jacket says he saw a seagull choking on a corn dog.
The teens then continue singing, breaking into one last chorus of “Let’s Trash The Beach,” at which point a super appears on screen which reads, “Actually, let’s not,” followed by a website address, keepcaliforniabeautiful.org.
The spot leaves viewers feeling inane if they’ve every trashed the beach.
Geordie Stephens of bicoastal Tool of North America directed “Beach Party” for BBDO West, San Francisco. Brian Latt and Jennifer Siegel exec produced for Tool with Jeff Tanner serving as line producer. Ross Richardson was the DP.
The BBDO team consisted of executive creative directors Jim Lesser and Jon Soto, creative director/art director Roz Romney, creative director/copywriter Neil Levy.
Editor was Dan Oberle of The Whitehouse, Santa Monica.
Music was created by Human, New York. Audio mixer was Joel Waters of Lime Studios, Santa Monica.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More