We open in an office building where a casually dressed spokesperson informs us that Kawasaki is about to release its Brute Force ATV (all-terrain vehicle). “But before we do,” he says, “we’d like to run it past the guys here at corporate.”
At that moment, drivers literally do just that, motoring the ATVs through the office, causing havoc, with employees fleeing to get out of the vehicles’ way. One ATV climbs the stairs. Another hauls a copier machine, which is reduced to shambles as it hits other office furniture.
Finally, as the ATVs are finished going through their paces, we’re left with a shell of an office, debris lying about everywhere. Shell-shocked employees start what will be a long cleanup process.
Our spokesman then returns on camera to observe, “I think that’s a thumbs-up from corporate?”
Supered across the screen is the Kawasaki logo and slogan, “Let the good times roll,” as we hear a driver in the distance hoot and holler.
“Office” was directed by Nick Piper of Backyard, Venice, Calif., for O’Leary & Partners, Newport Beach, Calif. Blair Stribley and Eriks Krumins executive produced for Backyard with Peter Steinzig serving as head of production and Danielle Lovett as producer. The DP was Jeff Cutter. Providing production services for the Canada shoot was Circle, Vancouver, B.C., with a core team of executive producer Tom Murray, production manager Mike Gill and production coordinator Kristian Jorgensen.
The creative ensemble at O’Leary & Partners consisted of executive creative director Deidre McQuaide, creative director Rob Pettis, art directors Dave Huerta and Kevin Lukens, and senior production coordinator Julia Fornaca.
Editor was Rick Lobo of Cake Editorial, Santa Monica. Tatiana Derovanessian and JP Patterson of Cake were executive producer and producer, respectively. Jarred Buck was assistant editor.
Colorist was Thor Roos of Technicolor, Vancouver, B.C. Greg Kuehn of Peligro Music, Los Angeles, served as sound designer and audio post mixer.
Principal actors were Peter Benson, Jenn Bird, Gordon Tripple, David Milchard, Eric Hempsall and Beerly Breuer.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More