This spot shows us repeated scenes devoid of people–a lone tree, the side of a building on which is perched a metal pipe, a city crosswalk. A war veteran with a laptop computer, though, is able to click his way through to find humanity as we see other vets emerge from these objects–a camouflaged soldier steps out from the tree into view, as do other vets from all over the city.
A voiceover relates that there are fellow vets all around you–all you need to do is access them via the Iraq and Afghanistan Veterans of America (IAVA) website (www.iava.org). There you can connect to an online community of veterans and resources–others in the armed services who are going through the same challenges you are facing and who can help.
This PSA is part of a joint IAVA/Ad Council campaign that debuted earlier this month on Veterans Day. “Camouflage” was directed by the team of JacobsbBriere of Hello! for Saatchi & Saatchi New York.
Editor was Jesse Reisner of The Now Corporation, with post/VFX provided by DTrain, Los Angeles, and FlyFx, New York.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More