This spot shows us repeated scenes devoid of people–a lone tree, the side of a building on which is perched a metal pipe, a city crosswalk. A war veteran with a laptop computer, though, is able to click his way through to find humanity as we see other vets emerge from these objects–a camouflaged soldier steps out from the tree into view, as do other vets from all over the city.
A voiceover relates that there are fellow vets all around you–all you need to do is access them via the Iraq and Afghanistan Veterans of America (IAVA) website (www.iava.org). There you can connect to an online community of veterans and resources–others in the armed services who are going through the same challenges you are facing and who can help.
This PSA is part of a joint IAVA/Ad Council campaign that debuted earlier this month on Veterans Day. “Camouflage” was directed by the team of JacobsbBriere of Hello! for Saatchi & Saatchi New York.
Editor was Jesse Reisner of The Now Corporation, with post/VFX provided by DTrain, Los Angeles, and FlyFx, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More