A soldier in military fatigues and carrying a backpack walks out into an airport terminal, having deboarded a plane. Curiously he is the only one walking through the terminal. We then see him still a solitary figure as he grabs his duffle bag off of a baggage claims carousel full of luggage.
Next he’s all alone on a shuttle bus and then in the heart of what should be a bustling big city.
Finally his solitude ends as another man approaches, extends his hand towards him and says “welcome home.”
Once they shake hands, the city is full of people and cars whizzing past.
A message appears on screen which reads, “If you’re a veteran of Iraq or Afghanistan, you’re not alone.”
It’s followed by a heartening, “We know where you’re coming from,” accompanied by logos for the Ad Council and IAVA (Iraq & Afghanistan Veterans of America). An end tag carries the website address communityofveterans.org.
Titled “Alone,” this PSA was directed by Lenard Dorfman of bicoastal/international @radical.media for BBDO New York.
The BBDO team included chief creative officers David Lubars and Bill Bruce, creative director Don Schneider, copywriter Brad Roseberry, art director John Leu, executive producer Grant Gill and music producer Loren Parkins.
Maya Brewster and Jim Bouvet exec produced for @radical with Carla Tate serving as producer. Anthony Wolberg was the DP.
Editor was Jon Stefansson of bicoastal Spot Welders. Visual effects were done by Framestore, New York.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More