This classic case of misdirection hits the bull’s-eye as we open on what appears to be an Irish whiskey commercial with scenes of an idyllic countryside and a pub where patrons are enjoying the smooth libation created from the finest ingredients.
But things suddenly turn as those drinking become loud, rowdy and a voiceover tells us that one of five children in Sweden suffer due to an alcoholic parent, and that eight out of 10 acts of public violence are alcohol-related. Furthermore, more than 320,000 Swedes are addicted to alcohol.
A voiceover rhetorically asks, “How smooth is that?”
Tomas Jonsgarden directed via Flodellfilm, Stockholm for agency Forsman & Bodenfors, Stockholm. (Jonsgarden is repped stateside by Anonymous Content.)
Stars Among Those Who Lost Their Homes In L.A. Area Fires; Jamie Lee Curtis Pledges $1M To Relief Effort
Fires burning in and around Los Angeles have claimed the homes of numerous celebrities, including Billy Crystal, Jeff Bridges, and R&B star Jhenรฉ Aiko, and led to sweeping disruptions of entertainment events. Three awards ceremonies planned for this weekend have been postponed. Next week's Oscar nominations have been delayed. And tens of thousands of Angelenos are displaced and awaiting word Thursday on whether their homes survived the flames โ some of them the city's most famous denizens. Thousands of structures have been destroyed but damage assessments are just beginning. More than 180,000 people are also under evacuation orders in the metropolitan area, from the Pacific Coast inland to Pasadena, a number that continues to shift as new fires erupt. Late Wednesday, a fire in the Hollywood Hills was scorching the hills near the famed Hollywood Bowl and Dolby Theatre, which is the home of the Academy Awards. That fire had been largely contained without damage to Hollywood landmarks. Here are how the fires are impacting celebrities and the Los Angeles entertainment industry: Stars whose homes have burned in the fires Celebrities like Crystal and his wife, Janice, were sharing memories of the homes they lost. The Crystals lost the home in the Pacific Palisades neighborhood that they lived in for 45 years. "Janice and I lived in our home since 1979. We raised our children and grandchildren here. Every inch of our house was filled with love. Beautiful memories that can't be taken away. We are heartbroken of course but with the love of our children and friends we will get through this," the Crystals wrote in the statement. After her learning her Pacific Palisades home was lost in the fires, Melissa Rivers says she was... Read More