This spot plays like a Busby Berkeley-inspired musical number that unfolds on stage and spills over into the theater audience as pilots, stewardesses and ground crew break out into song and dance before a live audience.
Punctuating the musical proceedings–in which IndiGo staffers croon about their commitment to customers and service–is an IndiGo plane which soars over the players on stage.
Steven Antin of Hello Robot, Mumbai, directed for Wieden+Kennedy Delhi. Editor was Christopher Willoughby of Hybrid Edit, Santa Monica, Calif., with Gail Butler serving as Hybrid exec producer. Choregorapher was Denise Faye.
SUPERLATIVE Signs Director Claudia Abend For Spots and Branded Content
Latin American director/editor and documentary filmmaker Claudia Abend has joined SUPERLATIVE for her first U.S. representation spanning commercials and branded content.
Abend's empathetic docu-style POV has garnered several international awards for the documentary films Hit (2008) and The Flower of Life (2018). Her spotmaking credits include such brands as Procter & Gamble, Nestle and Blue Cross/Blue Shield. SUPERLATIVE has already worked with Abend, together producing a new ad campaign for digital agency Tinuiti and The Honest Company, a consumer goods corporation featuring eco-minded products.
โWe found Claudia through her poignant documentaries on the festival circuit,โ said SUPERLATIVE creative manager Stefan Dezil. โWe are excited about her textured narratives, emotional storytelling, and her powerhouse long-form storytelling abilities, currently on her third feature film. As SUPERLATIVE continues to build our brand after premiering our latest films at Sundance and SXSW, Claudia is the kind of multidimensional artist we are excited to partner with on branded content and beyond. Fluent in English and Spanish, her reel shows real prowess with infants, food and skin products, families both young and old. Great visual storytelling and inspirational doc work.โ
Abend began her career in her native Uruguay, studying film and editing in college. โMy dad would show me films like Citizen Kane,โ she said. โI love cinema and became an editor. It was here that I learned all about communicating human emotion.โ
From the get-go, Abend hit it big as a documentary director, teaming with Adrianna Loeff on Hit, a movie chronicling pop artists of Uruguayan music. Abend took home a Best Editing... Read More