This German spot opens on a girl who tells us many people in Germany aren’t sleeping properly. She then shows us what kind of behavior that leads to as we see a woman stop in traffic to mail something but instead of dropping the parcel in the postal box, she drops her car keys into the box. Now she cannot move her car which is causing a traffic jam.
Next we see a man leave his home for work. But instead of taking his briefcase, he walks off with his kid’s backpack.
A sanitation worker thinks he has a firm hold on the railing of a garbage truck as it makes its appointed pick-up rounds. Instead the truck takes off with our worker holding out to a street pole.
However, there’s a cure for these malfunctioning masses–Ikea where everyone can find the perfect mattress, at the right price.
David Lodge of Cobblestone Filmproduktion, Hamburg, directed the spot for Hamburg agency Grabarz & Partner.
The DP was Kjell Lagerroos. Editor was Alex Kutka.
The spot’s soundtrack came from a Yessian Music ensemble consisting of chief creative officer Brian Yessian, composer Mike Kelly, head of production Michael Yessian and music editor Mark Verstraete.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More