This German spot opens on a girl who tells us many people in Germany aren’t sleeping properly. She then shows us what kind of behavior that leads to as we see a woman stop in traffic to mail something but instead of dropping the parcel in the postal box, she drops her car keys into the box. Now she cannot move her car which is causing a traffic jam.
Next we see a man leave his home for work. But instead of taking his briefcase, he walks off with his kid’s backpack.
A sanitation worker thinks he has a firm hold on the railing of a garbage truck as it makes its appointed pick-up rounds. Instead the truck takes off with our worker holding out to a street pole.
However, there’s a cure for these malfunctioning masses–Ikea where everyone can find the perfect mattress, at the right price.
David Lodge of Cobblestone Filmproduktion, Hamburg, directed the spot for Hamburg agency Grabarz & Partner.
The DP was Kjell Lagerroos. Editor was Alex Kutka.
The spot’s soundtrack came from a Yessian Music ensemble consisting of chief creative officer Brian Yessian, composer Mike Kelly, head of production Michael Yessian and music editor Mark Verstraete.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More