We see a woman about to enter her bakery business when she notices that water is leaking out the bottom of the establishment’s front door. Meanwhile, a man is seen running across a rooftop.
Back to the woman who opens the door to find that her bakery shop is completely flooded. She drops her purse which is immediately submerged in the standing water.
The camera then takes us to several men running along the streets, all headed somewhere in a hurry.
That “somewhere” turns out to be the flooded bakery where the woman sits, distraught at what has happened to her business.
The men, including the gent originally seen on the rooftop, turn out to a band replete with a lead vocalist who croons, “Don’t you worry ’bout a thing.”
The woman looks at them in amazement. Then she turns around to see something more amazing–her bakery is back to normal and ready to open for business.
A super then reads, “Claims handling. The Way It Should Be,” followed by the IF Insurance logo.
Tomas Jonsgarden, who’s handled stateside by Prettybird, directed the spot, which was produced by Flodellfilm, Stockholm, for agency Forsman & Bodenfors, Stockholm.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More