Benji Weinstein directed this Super Bowl spot for the Canadian market which depicts a man driving the open road in a Hyundai Sonata Hybrid. He’s suddenly pursued by two vehicles and a motorcycle straight out of a post-apocalypic movie–along with its drivers.
The Sonata aptly maneuvers in an attempt to elude its scary pursuers who stay doggedly on its tail. Finally, the pursuit vehicles run out of gasoline while the Hyundai Hybrid motors off.
The Sonata driver ends up taking this motley crew to the gas station so they can refuel. He suggests that they’ve taken this “weekend warrior” mantra a tad too far.
“Gaspocalypse” was produced by Steam Films, Toronto, and Tool of North America, Santa Monica and NY. Agency was Innocean Canada.
“We wanted to create a spot that truly measured up on the Super Bowl stage,” said Gary Westgate, sr. VP and executive creative director at Innocean Canada. “And the production company pulled out all the stops to make sure it felt like you’re watching a blockbuster movie.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More