This slice-of-life spot opens on a child who’s laid out on a couch. She’s clearly feeling under the weather.
“Try to rest sweetheart,” says her concerned mom. “I’ll call the school.”
We then see the mother on a hallway phone, her lethargic daughter in the background. The mom is smoking a cigarette.
“Hi, it’s Carla Conway,” she says over the phone to a school employee. “Jasmine’s staying home. She’s sick today. I think it’s bronchitis or something.”
A voiceover then relates a message that’s supered across the screen: “Each year, children in the U.S. miss 7 million school days due to illness from secondhand smoke.”
Then appearing on screen is a simple sane request: “Take it outside”
This is followed by an end tag, which contains the Web site address, SecondHandSmokesYou.com. Below it is a line that identifies the sponsor of this spot, the Washington State Department of Health.
“Home Sick” is one of two spots in a Washington Department of Health campaign directed by Nelson Cabrera of bicoastal HKM Productions for agency Sedgwick Road, Seattle. The other commercial, “Family Room,” depicts a disturbing scene of parents smoking around their kids as they all watch TV. The father laughs at his favorite TV sitcom while his son, on the other end of the couch, takes out an inhaler.
Carl Swan, Ned Brown and Melissa Culligan executive produced for HKM, with Dominick Ferro serving as producer. The spots were shot on location in Seattle by DP Jesse Green.
The Sedgwick Road creative team consisted of creative director Zach Hitner, art director Derek Kirkman, copywriter Scott Stripling and producer Jenn Pennington.
Editor was Tony Fulgham of World Famous Editorial, Seattle, Colorist was Jeff Tillotson of Flying Spot, Seattle. Audio post mixer/sound designer was John Burocker of Clatter and Din, Seattle.
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More