This slice-of-life spot opens on a child who’s laid out on a couch. She’s clearly feeling under the weather.
“Try to rest sweetheart,” says her concerned mom. “I’ll call the school.”
We then see the mother on a hallway phone, her lethargic daughter in the background. The mom is smoking a cigarette.
“Hi, it’s Carla Conway,” she says over the phone to a school employee. “Jasmine’s staying home. She’s sick today. I think it’s bronchitis or something.”
A voiceover then relates a message that’s supered across the screen: “Each year, children in the U.S. miss 7 million school days due to illness from secondhand smoke.”
Then appearing on screen is a simple sane request: “Take it outside”
This is followed by an end tag, which contains the Web site address, SecondHandSmokesYou.com. Below it is a line that identifies the sponsor of this spot, the Washington State Department of Health.
“Home Sick” is one of two spots in a Washington Department of Health campaign directed by Nelson Cabrera of bicoastal HKM Productions for agency Sedgwick Road, Seattle. The other commercial, “Family Room,” depicts a disturbing scene of parents smoking around their kids as they all watch TV. The father laughs at his favorite TV sitcom while his son, on the other end of the couch, takes out an inhaler.
Carl Swan, Ned Brown and Melissa Culligan executive produced for HKM, with Dominick Ferro serving as producer. The spots were shot on location in Seattle by DP Jesse Green.
The Sedgwick Road creative team consisted of creative director Zach Hitner, art director Derek Kirkman, copywriter Scott Stripling and producer Jenn Pennington.
Editor was Tony Fulgham of World Famous Editorial, Seattle, Colorist was Jeff Tillotson of Flying Spot, Seattle. Audio post mixer/sound designer was John Burocker of Clatter and Din, Seattle.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More