A woman stands on an escalator as a nearby elevator opens with its “up” arrow lit. Presumably she pushed the elevator button, decided not to wait and potentially caused an elevator full of people to have to stop on that floor.
Next we are inside a high-rise office building, looking out a window to see a lady’s feet dangling on the other side of the glass. This is followed by the sight of a body being dragged across the ground.
In later scenes, it’s revealed to us that a young school boy is pulling the dead weight of a live adult whose body is the one we saw initially. And it turns out that the woman outside the window is inexplicably on the back of a window washer.
Subsequent vignettes show another woman dragging a man along a city sidewalk. He’s horizontally laid out, reading a newspaper. We also catch a glimpse of a man who has a bicyclist–along with a bicycle–on his back in an elevator. Juxtaposed with this are people waiting to board a train.
A sign at the train station reads, “Every time we delay the train, the train ends up delaying us.”
We then witness a person trying to put a train token in a coin slot–while having to carry a fellow passenger.
A parting sign reads, “Don’t hold others back. Help our trains stay on time.”
This message urging passengers to be considerate of others was sponsored by Connex, operators of the rail transportation system in Australia. Mark Molloy directed the spot, which was produced by Aussie producton house Exit Films, Melbourne, for agency Cummins & Partners in Melbourne suburb St. Kilda. (Molloy is repped stateside by Santa Monica-based Furlined.)
Wilf Sweetland produced for Exit. The DP was Greig Fraser. Patrick Reardon was the production designer.
The agency ensemble included executive creative director Sean Cummins, creatives John Skaro and Roger Nance, copywriter Jonathon McMahon, art director Lisa Fedyszyn and head of broadcast production Mark Bradley.
Editor was freelancer Rohan Zerna. Jon Holmes of visual effects house Tide, Sydney, served as Flame artist and online editor.
Music was composed by Karl Richter of Level Two Music, Melbourne.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More