By Robert Goldrich
A man sitting in a hospital bed is hungry enough to eat the food on his tray. While it’s unusual enough to see someone voraciously consuming hospital food, that’s not oddity enough for this storyline.
A nurse walks by and we hear curtain rings moved, presumably those surrounding the other bed in the room. The nurse tells the unseen patient to remove his or her gown in that it’s time to be prepped for surgery, Next we hear the sound of an electric shaver.
All the while the camera is fixed on our initially hungry friend who has dropped his fork and pushed the tray away from him. He has understandably lost his appetite given the noises emanating from the next bed.
A voiceover informs us that one of the perks of Heart Hospital of New Mexico (HHNM) is that all rooms are private. Supered on screen are other HHNM benefits such as 24-hour visitation, less waiting for emergency treatment and personalized attention. The voiceover concludes, “For care the way it should be, come to us.”
“Unprivate Room” was one of four spots in this HHNM campaign directed by Ian Edelman and produced by 30 Second St. Productions, Albuquerque, for Esparza Advertising, Albuquerque. (Edelman has since linked with Green Dot Films, Santa Monica.)
The creative team at Esparza consisted of creative director Adam Greenhood, art director Kerri Kowal and copywriter Jeremy Spencer.
The DP was Damian Acevado. Editor was Clark Morris of 30 Second St.
The production budget for all four spots combined was $70,000.
Carrie Coon Relishes Being Part Of An Ensemble–From “The Gilded Age” To “His Three Daughters”
It can be hard to catch Carrie Coon on her own.
She is far more likely to be found in the thick of an ensemble. That could be on TV, in "The Gilded Age," for which she was just Emmy nominated, or in the upcoming season of "The White Lotus," which she recently shot in Thailand. Or it could be in films, most relevantly, Azazel Jacobs' new drama, "His Three Daughters," in which Coon stars alongside Natasha Lyonne and Elizabeth Olsen as sisters caring for their dying father.
But on a recent, bright late-summer morning, Coon is sitting on a bench in the bucolic northeast Westchester town of Pound Ridge. A few years back, she and her husband, the playwright Tracy Letts, moved near here with their two young children, drawn by the long rows of stone walls and a particularly good BLT from a nearby cafe that Letts, after biting into, declared must be within 15 miles of where they lived.
In a few days, they would both fly to Los Angeles for the Emmys (Letts was nominated for his performance in "Winning Time" ). But Coon, 43, was then largely enmeshed in the day-to-day life of raising a family, along with their nightly movie viewings, which Letts pulls from his extensive DVD collection. The previous night's choice: "Once Around," with Holly Hunter and Richard Dreyfus.
Coon met Letts during her breakthrough performance in "Who's Afraid of Virginia Wolfe?" on Broadway in 2012. She played the heavy-drinking housewife Honey. It was the first role that Coon read and knew, viscerally, she had to play. Immediately after saying this, Coon sighs.
"It sounds like something some diva would say in a movie from the '50s," Coon says. "I just walked around in my apartment in my slip and I had pearls and a little brandy. I made a grocery list and I just did... Read More