A man sitting in a hospital bed is hungry enough to eat the food on his tray. While it’s unusual enough to see someone voraciously consuming hospital food, that’s not oddity enough for this storyline.
A nurse walks by and we hear curtain rings moved, presumably those surrounding the other bed in the room. The nurse tells the unseen patient to remove his or her gown in that it’s time to be prepped for surgery, Next we hear the sound of an electric shaver.
All the while the camera is fixed on our initially hungry friend who has dropped his fork and pushed the tray away from him. He has understandably lost his appetite given the noises emanating from the next bed.
A voiceover informs us that one of the perks of Heart Hospital of New Mexico (HHNM) is that all rooms are private. Supered on screen are other HHNM benefits such as 24-hour visitation, less waiting for emergency treatment and personalized attention. The voiceover concludes, “For care the way it should be, come to us.”
“Unprivate Room” was one of four spots in this HHNM campaign directed by Ian Edelman and produced by 30 Second St. Productions, Albuquerque, for Esparza Advertising, Albuquerque. (Edelman has since linked with Green Dot Films, Santa Monica.)
The creative team at Esparza consisted of creative director Adam Greenhood, art director Kerri Kowal and copywriter Jeremy Spencer.
The DP was Damian Acevado. Editor was Clark Morris of 30 Second St.
The production budget for all four spots combined was $70,000.
Director Hans Emanuel Joins Caviar For Commercials and Music Videos
Production company Caviar has signed director Hans Emanuel for U.S. commercial and music video representation. The film and advertising director fuses his keen--and Berlinale Film Festival Award-winning--eye for cinematic storytelling with a commercial background across multiple genres including beauty, automotive, dance, and visual effects-heavy projects, to produce creative for clients like Kia, Nivea, Nissan, L’Oreal, BMW and more.
Caviar executive producer Salim El Arja noted, “Hans has a unique ability to blend stunning visuals with heart and humor, rooted in his confidence as a craftsman. This allows him to focus on drawing exceptional performances from actors--including celebrities--and crafting films that are not only visually striking but also deeply engaging and often hilariously comedic. His sensibilities align perfectly with Caviar’s vision, and we’re excited to collaborate with him on work that pushes creative boundaries.”
Emanuel added, “Caviar is a renowned name, certainly since I began my career. They have a solid reputation for quality work, and I’ve always respected them as a company. Life is about where destiny makes you flow with the people you need; thanks to a series of projects, I was introduced to Florence Jacob with Caviar Paris first, and the rest is history. I feel they can support my career growth with their comedic expertise and filmmaking prowess.”
Prior to joining Caviar, Emanuel had been repped by production house Stadium. He was born and raised in Santa Monica, Calif., to a Mexican-German mother, benefiting from a culturally diversified upbringing that carried through his education interests. Knowing he wanted to be a filmmaker from the start, he began his career in the luxury and beauty field,... Read More