A man sitting in a hospital bed is hungry enough to eat the food on his tray. While it’s unusual enough to see someone voraciously consuming hospital food, that’s not oddity enough for this storyline.
A nurse walks by and we hear curtain rings moved, presumably those surrounding the other bed in the room. The nurse tells the unseen patient to remove his or her gown in that it’s time to be prepped for surgery, Next we hear the sound of an electric shaver.
All the while the camera is fixed on our initially hungry friend who has dropped his fork and pushed the tray away from him. He has understandably lost his appetite given the noises emanating from the next bed.
A voiceover informs us that one of the perks of Heart Hospital of New Mexico (HHNM) is that all rooms are private. Supered on screen are other HHNM benefits such as 24-hour visitation, less waiting for emergency treatment and personalized attention. The voiceover concludes, “For care the way it should be, come to us.”
“Unprivate Room” was one of four spots in this HHNM campaign directed by Ian Edelman and produced by 30 Second St. Productions, Albuquerque, for Esparza Advertising, Albuquerque. (Edelman has since linked with Green Dot Films, Santa Monica.)
The creative team at Esparza consisted of creative director Adam Greenhood, art director Kerri Kowal and copywriter Jeremy Spencer.
The DP was Damian Acevado. Editor was Clark Morris of 30 Second St.
The production budget for all four spots combined was $70,000.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More