A man sitting in a hospital bed is hungry enough to eat the food on his tray. While it’s unusual enough to see someone voraciously consuming hospital food, that’s not oddity enough for this storyline.
A nurse walks by and we hear curtain rings moved, presumably those surrounding the other bed in the room. The nurse tells the unseen patient to remove his or her gown in that it’s time to be prepped for surgery, Next we hear the sound of an electric shaver.
All the while the camera is fixed on our initially hungry friend who has dropped his fork and pushed the tray away from him. He has understandably lost his appetite given the noises emanating from the next bed.
A voiceover informs us that one of the perks of Heart Hospital of New Mexico (HHNM) is that all rooms are private. Supered on screen are other HHNM benefits such as 24-hour visitation, less waiting for emergency treatment and personalized attention. The voiceover concludes, “For care the way it should be, come to us.”
“Unprivate Room” was one of four spots in this HHNM campaign directed by Ian Edelman and produced by 30 Second St. Productions, Albuquerque, for Esparza Advertising, Albuquerque. (Edelman has since linked with Green Dot Films, Santa Monica.)
The creative team at Esparza consisted of creative director Adam Greenhood, art director Kerri Kowal and copywriter Jeremy Spencer.
The DP was Damian Acevado. Editor was Clark Morris of 30 Second St.
The production budget for all four spots combined was $70,000.
Supreme Court Allows Multibillion-Dollar Class Action Lawsuit To Proceed Against Meta
The Supreme Court is allowing a multibillion-dollar class action investors' lawsuit to proceed against Facebook parent Meta, stemming from the privacy scandal involving the Cambridge Analytica political consulting firm.
The justices heard arguments in November in Meta's bid to shut down the lawsuit. On Friday, they decided that they were wrong to take up the case in the first place.
The high court dismissed the company's appeal, leaving in place an appellate ruling allowing the case to go forward.
Investors allege that Meta did not fully disclose the risks that Facebook users' personal information would be misused by Cambridge Analytica, a firm that supported Donald Trump 's first successful Republican presidential campaign in 2016.
Inadequacy of the disclosures led to two significant price drops in the price of the company's shares in 2018, after the public learned about the extent of the privacy scandal, the investors say.
Meta spokesman Andy Stone said the company was disappointed by the court's action. "The plaintiff's claims are baseless and we will continue to defend ourselves as this case is considered by the District Court," Stone said in an emailed statement.
Meta already has paid a $5.1 billion fine and reached a $725 million privacy settlement with users.
Cambridge Analytica had ties to Trump political strategist Steve Bannon. It had paid a Facebook app developer for access to the personal information of about 87 million Facebook users. That data was then used to target U.S. voters during the 2016 campaign.
The lawsuit is one of two high court cases involving class-action lawsuits against tech companies. The justices also are wrestling with whether to shut down a class action against Nvidia.... Read More