Sean Pecknold of The Academy (L.A., NYC, Seattle) directed this two-minute web film direct to client for GoldieBlox in which a precocious trio of girls construct a wildly creative Rube Goldberg-esque contraption. GoldieBlox’s debut commercial film, “Princess Machine” features the young trio rocking out to a tune while building their chain-reaction creation.
GoldieBlox, the toy company out to inspire the next generation of female engineers and builders, wondered what they could do to showcase the inventive power that girls have. So, they recruited the three girls, Pecknold, and Brett Doar, the man behind the OK Go! famous Rube Goldberg machine, to turn an average home into a massive, magical contraption.