The idea of this spot is simple yet “stays with you” (to borrow its tagline). This :30 takes regular Angelenos, going about their business in typical situations all over Los Angeles, and replaces their heads with art from the Getty Museum in L.A.
We see a man walking down a busy city street, his head being a Rembrandt painting. Another man walks his dog along a residential street, his head being an antique camera. Yet another gent is shown going up an escalator, his head being an exquisite vase.
The tagline is that a trip to the Getty “stays with you.”
“Heads” was directed by the team of Peter Martin (Martin Dix and Peter Livolsi) from Sleeper Films, Los Angeles, for agency M&C Saatchi, L.A. Visual effects, which are integral to the spot, were done by Ring of Fire, Santa Monica.
The agency team included creative director Dix, art director Ton Tapia, writer Dennis DiSalvo and producer Rebecca Silverstein.
Alex Blum and Andrea Ruskin executive produced for Sleeper with Tracy Broaddus serving as line producer. The DP was Eric West.
Jerry Spivack was creative director/VFX supervisor for Ring of Fire, with John Myers exec producing for the studio.
Editor was Patrick Griffin of bicoastal Lost Planet.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More