Patient research work involving more than 5,000 photographs resulted in a one-minute film that AlmapBBDO, Sao Paulo, Brazil, created to advertise Getty Images, a leading image database for creating and distributing visual content. The film consists of 873 images from the Getty archives depicting the progression of life (by showcasing many people’s lives) from love to marriage to parenthood to golden years at a rate of some 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story.
Copywriter Sophie Schoenburg and art director Marcus Kotlhar of AlmapBBDO worked six months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency. (Cisma is repped stateside by Blacklist)
“It was a labor of love,” said Cisma. “Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100 percent from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There’s so much in there that it’s a spot that should be watched frame by frame.”
For the creative team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story via the company’s archives.
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More