Patient research work involving more than 5,000 photographs resulted in a one-minute film that AlmapBBDO, Sao Paulo, Brazil, created to advertise Getty Images, a leading image database for creating and distributing visual content. The film consists of 873 images from the Getty archives depicting the progression of life (by showcasing many people’s lives) from love to marriage to parenthood to golden years at a rate of some 15 images per second, sufficient speed to transform the series into a video that, without any text, tells a beautiful story.
Copywriter Sophie Schoenburg and art director Marcus Kotlhar of AlmapBBDO worked six months researching images, improving the script and building each scene so they would not only be understood, but would also touch viewers. Sometimes, for example, a scene would look perfect on paper, but the images chosen to depict it were not sufficient or did not perfectly match up to offer the right movement and sense. And hence the research had to be restarted. The film was directed by Cisma, via Paranoid BR, along with Marcos Kotlhar, the art director at the agency. (Cisma is repped stateside by Blacklist)
“It was a labor of love,” said Cisma. “Although it uses still images, we tried to make it dimensional with movement and by playing with perspective. All images are 100 percent from the Getty Images archive. The only thing we did was change the scale and rotation to build the stop-motion sequence. There’s so much in there that it’s a spot that should be watched frame by frame.”
For the creative team, the purpose was to adhere to the concept that Getty Images has so many images that anybody is capable of telling any story via the company’s archives.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More