Rodrigo Garcia Saiz directed this :40 in which a fear-stricken woman flees an unseen pursuer out to do her harm. But while her terror is real, a break out of the blue brings us back to reality, as we realize that her harrowing adventure has sprung from her reading a book.
“Woods” opens on the woman racing barefoot through a spooky forest: silhouetted trees, mist, penetrating moonlight. She pants and trips; an unseen threat nearing. She makes it to a tree and is about to be caught, if not killed, when a small hand reaches up with a jar. A child’s voice asks, “Mom, can you open the jar for me please?” The woman replies sweetly as if sitting in a comfortable kitchen, “Sure thing, honey.”
Then the action continues, accompanied by the super “Keep reading” and the Gandhi Bookstores logo.
“Woods” was one of two spots in the campaign directed by Garcia Saiz through his Mexico City company Central Films for Ogilvy Mexico. (Garcia Saiz is repped in the U.S. by Boxer Films.)
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More