Never underestimate the power of a threat. It can be a great motivator as a young man finds out in this :30 promoting the G4 gaming TV network’s Midnight Spank, a block of shows that starts at midnight on weekdays.
We open on a darkened bedroom in the still of the night. A man and a woman are fast asleep. That is until a voice wakes up the guy.
The voice says, “Hello Tom. You have to watch Midnight Spank.”
The source of the voice adds an eerie edge to the scenario–it’s that of a small guinea pig who’s perched on the bed, atop the sheet covering Tom.
A drowsy Tom protests, explaining that he cannot watch TV now because he’s too tired.
The guinea pig replies in a matter of fact manner, “Tom, do you want me to eat your other kidney.”
The camera then reveals a large blood stained splotch on the sheet, positioned where Tom’s kidney had been.
Tom understandably gives in, responding to his adversary’s query about wanting to have the other kidney devoured, “No, calico colored guinea pig.”
An offbeat message then appears on screen: “Watch Midnight Spank Or A Calico-Colored Guinea Pig Will Eat Your Kidney.”
An end tag carries a Midnight Spank logo, along with the G4 Web site address.
“Bedroom/Kidney” is part of a four-spot promo campaign directed by Daniel Kleinman via his former Kleinman Productions, London, for BBDO New York. (Kleinman has since opened U.K. house Rattling Stick in tandem with director Ringan Ledwidge.)
The BBDO team consisted of creative director Eric Silver, art director Richard Ardito, copywriter Grant Smith and producer Ed Zazzera.
Johnnie Frankel executive produced for Kleinman with James Hatcher serving as producer. The DP was Dave Ungaro.
Editor was Gary Knight of Final Cut, New York. Stephanie Apt and Sonali de Silva were executive producer and producer, respectively, for Final Cut. Assistant editor was Ashley Kreamer. Colorist was Tom Poole at The Mill, London. Flame artist was Mindy Dubin at Framestore, London.
Audio post mixer on “Bedroom/Kidney” was Rob DiFondi of Sound Lounge, New York. Sound designer was Terressa Tate of Final Cut.
Beyoncé’s Halftime Show Highlighted Netflix’s NFL Debut On Xmas Day
Beyoncé provided more excitement than either game during Netflix's NFL debut on Christmas Day.
Riding into her halftime appearance on a white horse, the 32-time Grammy winner rocked her hometown Houston crowd with a nearly 13-minute performance on Wednesday.
She surprised fans by bringing along Shaboozey to perform "Sweet Honey Buckiin" and Post Malone joined her for "Levii's Jeans."
The action on the field didn't live up to expectations as the NFL showcased four of the AFC's top five teams.
Patrick Mahomes and Travis Kelce exposed a glitch in Pittsburgh's defense during Kansas City's 29-10 rout in the first game.
The broadcast itself went off just fine, quickly becoming the second-most popular live title on Netflix to date, according to NFL Media.
Lamar Jackson and the Ravens led C.J. Stroud and the Texans to 17-2 at halftime before Beyoncé stole the show.
Mariah Carey opened Wednesday's doubleheader with a taped performance of "All I Want for Christmas is You" and then the two-time defending Super Bowl champion Chiefs trounced the Steelers to clinch the No. 1 seed in the AFC.
There were no signs of any major streaming issues during the game after Netflix experienced minor blunders at the start of the pregame show. The broadcast opened with roughly 10 seconds of silence because it appeared studio host Kay Adams' microphone wasn't turned on.
Beyoncé's live performance at NRG Stadium was supposed to be the biggest test for the streaming giant and it seemed to go off without a hitch.
Mahomes threw for 320 yards and three touchdowns and Kelce had eight catches for 84 yards and one score as the Chiefs (15-1) earned a first-round bye and home-field advantage throughout the AFC playoffs. The... Read More