In this slice of what seems like typical suburbia, a woman is in the laundry room of her home, taking clothes out of the dryer and folding them. She hears a noise which, while strange sounding to us, isn’t so much to her. Indeed she has a strong hunch about the noise’s origin.
“Honey, you’re not drinking out of the carton are you?” she asks.
Cut to the kitchen where we see her spouse–who happens to be another woman–kneeling in front of the open refrigerator and drinking from the milk carton. Without hesitation, the milk guzzler puts the carton back in the fridge and issues a firm “No,” denying the deed.
A voiceover interjects, “Gay marriage is just like yours–only gayer.”
The spot is tagged with the website address, www.equalmarriage.com.
“Carton” is part of a three-spot package directed by Max Vitali of bicoastal/international HSI Productions for Young & Rubicam, Chicago. The Y&R team consisted of chief creative officer Mark Figliulo, creative director/copywriter Dave Loew, creative director/art director Jon Wyville, executive producer Matt Bijarchi and producer Ashley Geisheker. Annique DeCaestecker executive produced for HSI with Marie Dunaway serving as line producer.
The DP was Stops Langensteiner. Editor was Bill Smedley of Work, London.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More