This tongue-in-cheek spot done in the style of a 1950s office training film introduces us to a male boss and his busty secretary who happens to be wearing a Fashion Targets Breast Cancer shirt designed to raise funds and awareness for Canada’s Rethink Breast Cancer initiative.
The boss comes out of his office, looks at his secretary’s chest and asks, “Say, are those for sale?”
Seated at her desk, she stands up and slaps her boss across the face, knocking the eyeglasses off his face.
A narrator then intervenes, saying “Let’s try that one again.”
The boss then emerges from his office, looks down at his seated secretary and says, “Those are swell.”
Again, she stands up and slaps him.
Yet another attempt by the boss–Do those come any bigger?–produces the same end result of a slap.
Finally we are shown how to ask properly as the boss explains to the secretary that he would please like to purchase a Fashion Targets Breast Cancer shirt like the one she’s wearing. She is then happy to help.
The narrator notes that when we’re all aware, we all get along. He behooves us to “bring breast awareness back to the workplace.”
Aleysa Young of Partners Film Inc., Toronto, directed “Awareness in the Office” for agency John St., Toronto.
The agency team consisted of creative directors Stephen Jurisic and Angus Tucker, art director Kyle Lamb, copywriter Kurt Mills and producer Shawna McPeek.
Aerin Barnes exec producer for Partners’ with Todd Huskisson serving as producer. The DP was Brett VanDyke.
Editor was Ryan Hunt of School Editing, Toronto.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More