This tongue-in-cheek spot done in the style of a 1950s office training film introduces us to a male boss and his busty secretary who happens to be wearing a Fashion Targets Breast Cancer shirt designed to raise funds and awareness for Canada’s Rethink Breast Cancer initiative.
The boss comes out of his office, looks at his secretary’s chest and asks, “Say, are those for sale?”
Seated at her desk, she stands up and slaps her boss across the face, knocking the eyeglasses off his face.
A narrator then intervenes, saying “Let’s try that one again.”
The boss then emerges from his office, looks down at his seated secretary and says, “Those are swell.”
Again, she stands up and slaps him.
Yet another attempt by the boss–Do those come any bigger?–produces the same end result of a slap.
Finally we are shown how to ask properly as the boss explains to the secretary that he would please like to purchase a Fashion Targets Breast Cancer shirt like the one she’s wearing. She is then happy to help.
The narrator notes that when we’re all aware, we all get along. He behooves us to “bring breast awareness back to the workplace.”
Aleysa Young of Partners Film Inc., Toronto, directed “Awareness in the Office” for agency John St., Toronto.
The agency team consisted of creative directors Stephen Jurisic and Angus Tucker, art director Kyle Lamb, copywriter Kurt Mills and producer Shawna McPeek.
Aerin Barnes exec producer for Partners’ with Todd Huskisson serving as producer. The DP was Brett VanDyke.
Editor was Ryan Hunt of School Editing, Toronto.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More