A grown man is seated at the kitchen table, writing with a pen. The pen cap is in his mouth, prompting his mom to enter the picture. “Spit it out,” she demands. “It’s yucky.”
He initially resists but finally relents, spitting the cap into his mama’s hand.
She gives him an approving kiss on the head.
But the man’s oral fixation still needs to be satisfied as we now see the pen is in his mouth–but only for a second. Mom notices immediately, without even having to look at her son. She issues an “uh, uh,” putting her boy on notice that he is again out of line.
Then a message appears on screen which reads, “You can only baby them when they’re babies.”
However, protective parents still have the option of laundering their offspring’s clothes with Fairy Non Bio detergent, a brand carrying the slogan, “Soften the world while you still can.”
Aleysa Young of Partners Film, Toronto, directed the three-spot campaign, which included “Pen Cap,” for Leo Burnett, Toronto.
The Burnett team included creative directors Heather Chambers and Israel Diaz, copywriter Steve Persico, art director Anthony Chelvanathan and producer Jacqueline Bellmore.
Gigi Realini served as exec producer and line producer for Partners. The DP was Catherine Lutes.
Editor was Mark Paiva of School Editing, Toronto.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More