Director Richard Farmer of Green Dot Films mashes up number crunchers and crime fighters in a comical new :30 “Donut Bagel,” out of Breensmith, Atlanta. Featuring a man literally split down the middle as both cop and accountant, the spot highlights Equifax Complete’s dual function as credit monitor and identity protector in one.
“Donut Bagel” opens on our two-faced hero centered in an office evenly spit as police station and accounting firm, holding a donut-bagel: half pink-frosted sugar bomb, half boiled bread. He declares to the camera, “Donut-bagel. That makes no sense. Because it’s a cop thing and an accounting thing. But Equifax Complete makes complete sense because it’s credit monitoring and identity protection in one.”
The man steps up to a full-bodied police officer’s desk and says proudly, “As a cop-accountant, I have lots of tools at my disposal. One is this Equifax Complete mobile app. I use it to check my credit score when in hot pursuit of car loans.” He steps away from the cop to show us another tool, “–a half calculator, half taser. Don’t make me ‘calcu-tase’ you,” he threatens with a buzz of the mathematical weapon. The man concludes, “Go to Equifax.com for your free trial. It makes complete sense.”
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More