Director Richard Farmer of Green Dot Films mashes up number crunchers and crime fighters in a comical new :30 “Donut Bagel,” out of Breensmith, Atlanta. Featuring a man literally split down the middle as both cop and accountant, the spot highlights Equifax Complete’s dual function as credit monitor and identity protector in one.
“Donut Bagel” opens on our two-faced hero centered in an office evenly spit as police station and accounting firm, holding a donut-bagel: half pink-frosted sugar bomb, half boiled bread. He declares to the camera, “Donut-bagel. That makes no sense. Because it’s a cop thing and an accounting thing. But Equifax Complete makes complete sense because it’s credit monitoring and identity protection in one.”
The man steps up to a full-bodied police officer’s desk and says proudly, “As a cop-accountant, I have lots of tools at my disposal. One is this Equifax Complete mobile app. I use it to check my credit score when in hot pursuit of car loans.” He steps away from the cop to show us another tool, “–a half calculator, half taser. Don’t make me ‘calcu-tase’ you,” he threatens with a buzz of the mathematical weapon. The man concludes, “Go to Equifax.com for your free trial. It makes complete sense.”
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More