This disturbingly poignant, documentary-style PSA takes us into the business of child pornography. At every step in the chain of abuse–from the buying and selling of the child to transporting the child by truck to a remote dank location, to the filming of the child–the face of each person exploiting the child is replaced by a mask.
The mask is of a nondescript face, with each perpetrator having that same face. At the very end of the PSA, we find the actual human face is that of the ultimate customer, the man who is seated at his computer, looking at compromising images of the innocent, exploited child.
Then appearing on screen is the message: “Child Pornography. No Demand. No Supply.”
An end tag carries the logo for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes).
The spot was directed by Asger Leth of Partizan Midi Minuit, Paris, for BETC Euro RSCG, Paris, for ECPAT and its longtime sponsor Air France.
The BETC Euro RSCG team included creative director Florence Bellisson, art director Eric Astorgue, copywriter Jean-Christophe Royer, producer David Green and agency supervisors Valerie Albou, Muriel Keromnes, Magali Heberard and Timoti Auscher.
Director Leth has a documentary pedigree. Among his credits is Ghost of Cite Soleil, a documentary on the slum townships of Haiti.
Review: Drew Hancock Makes Feature Directorial Debut With “Companion”
"Iris, wake up!"
Early in "Companion," lovely Iris and her nerdy-nice boyfriend Josh are driving to a secluded lake house for a stay with friends. Iris wakes from a nap and lovingly tells Josh she was dreaming about him. They reminisce about how they first met at the supermarket. All those oranges tumbling onto the floor! Ha ha.
In 20 minutes, absolutely everything about this sweet scene will be turned on its head in a terrifying and sinister manner. You will be surprised and shocked. Unless you saw the trailer, which reveals the whole thing.
And so we begin with a dilemma, dear moviegoer. "Companion," an exceedingly clever and entertaining sci-fi-horror-thriller-comedy by Drew Hancock in his feature debut, has more twists and turns than a corkscrew. But it's utterly impossible to write about the film without revealing the first of those twists.
So if you like coming in totally cold to a movie, then we're sorry to see you go, but stop reading! Otherwise, stay with us — we promise there'll be more surprises to come.
Moving on: Iris (Sophie Thatcher) and Josh (Jack Quaid) arrive at the estate. A nervous Iris stops at the door, worried that Josh's friends won't like her. He urges her to simply brighten up and act happy.
Kat (Megan Suri), Josh's ex, greets them. She is gorgeous, and frosty to Iris. Eli (Harvey Guillén) and his handsome boyfriend Patrick (Lukas Gage) are nicer. Then there's Sergey (Rupert Friend), Kat's aloof Russian boyfriend — sugar daddy, really — and owner of the house. The password to his devices is Stalin's birthday, which tells you something.
Things get dark, quickly. The next morning, someone dies. They will not be the first — this is a horror movie. And suddenly Iris, caked in blood,... Read More