This disturbingly poignant, documentary-style PSA takes us into the business of child pornography. At every step in the chain of abuse–from the buying and selling of the child to transporting the child by truck to a remote dank location, to the filming of the child–the face of each person exploiting the child is replaced by a mask.
The mask is of a nondescript face, with each perpetrator having that same face. At the very end of the PSA, we find the actual human face is that of the ultimate customer, the man who is seated at his computer, looking at compromising images of the innocent, exploited child.
Then appearing on screen is the message: “Child Pornography. No Demand. No Supply.”
An end tag carries the logo for ECPAT (End Child Prostitution, Child Pornography and Trafficking of Children for Sexual Purposes).
The spot was directed by Asger Leth of Partizan Midi Minuit, Paris, for BETC Euro RSCG, Paris, for ECPAT and its longtime sponsor Air France.
The BETC Euro RSCG team included creative director Florence Bellisson, art director Eric Astorgue, copywriter Jean-Christophe Royer, producer David Green and agency supervisors Valerie Albou, Muriel Keromnes, Magali Heberard and Timoti Auscher.
Director Leth has a documentary pedigree. Among his credits is Ghost of Cite Soleil, a documentary on the slum townships of Haiti.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More