This spot introduces us to Dick in “see Dick run” remedial schoolbook fashion. We are informed that Dick spent way too much on his automobile insurance and “doesn’t have a nickel for the little things in life.”
As a result, we see Dick reusing dental floss, pouring milk from his cereal bowl back into the milk carton, washing his dishes and boxer shorts at the same time in the kitchen sink and buzz-sawing toilet paper rolls in half to get as many wipes as possible.
A voiceover advises that if Dick were smart he’d do what 20,000 drivers do every month–switch their insurance coverage to Eastwood, saving unnecessary expense. The v.o.’s parting shot: “Don’t be a Dick.”
The spot was directed by Theodore Melfi of Santa Monica-headquartered GARTNER for Ideaology Advertising, Marina del Rey, Calif.
Rich Carter and Don Block executive produced for GARTNER, with Sean Hobbs serving as producer. The DP was Mateo Londono.
The Ideaology team consisted of creative director/art director Dino Santilli, copywriter Cary Sacks and producer Janine Carlson.
Editor was Frank Effron of bicoastal Cut+Run, who also served as audio post mixer on the job. Colorist was Shannon Koczera of Match Frame, Burbank.
Principal actor was Richie Gibbs.
Oscar Nominees Delve Into The Art Of Editing At ACE Session
You couldn’t miss Sean Baker at this past Sunday’s Oscar ceremony where he won for Best Picture, Directing, Original Screenplay and Editing on the strength of Anora. However, earlier that weekend he was in transit from the Cesar Awards in Paris and thus couldn’t attend the American Cinema Editors (ACE) 25th annual panel of Academy Award-nominated film editors held at the Regal LA Live Auditorium on Saturday (3/1) in Los Angeles. While the eventual Oscar winner in the editing category was missed by those who turned out for the ACE “Invisible Art, Visible Artists” session, three of Baker’s fellow nominees were on hand--Dávid Jancsó, HSE for The Brutalist; Nick Emerson for Conclave; and Myron Kerstein, ACE for Wicked. Additionally, Juliette Welfling, who couldn’t appear in person due to the Cesar Awards, was present via an earlier recorded video interview to discuss her work on Emilia Pérez. The interview was conducted by ACE president and editor Sabrina Plisco, ACE who also moderated the live panel discussion. Kerstein said that he was the beneficiary of brilliant and generous collaborators, citing, among others, director Jon M. Chu, cinematographer Alice Brooks, and visual effects supervisor Pablo Helman. The editor added it always helps to have stellar acting performances, noting that hearing Cynthia Erivo, for example, sing live was a revelation. Kerstein recalled meeting Chu some eight years ago on a “blind Skype date” and it was an instant “bromance”--which began on Crazy Rich Asians, and then continued on such projects as the streaming series Home Before Dark and the feature In The Heights. Kerstein observed that Chu is expert in providing collaborators with... Read More