This spot introduces us to Dick in “see Dick run” remedial schoolbook fashion. We are informed that Dick spent way too much on his automobile insurance and “doesn’t have a nickel for the little things in life.”
As a result, we see Dick reusing dental floss, pouring milk from his cereal bowl back into the milk carton, washing his dishes and boxer shorts at the same time in the kitchen sink and buzz-sawing toilet paper rolls in half to get as many wipes as possible.
A voiceover advises that if Dick were smart he’d do what 20,000 drivers do every month–switch their insurance coverage to Eastwood, saving unnecessary expense. The v.o.’s parting shot: “Don’t be a Dick.”
The spot was directed by Theodore Melfi of Santa Monica-headquartered GARTNER for Ideaology Advertising, Marina del Rey, Calif.
Rich Carter and Don Block executive produced for GARTNER, with Sean Hobbs serving as producer. The DP was Mateo Londono.
The Ideaology team consisted of creative director/art director Dino Santilli, copywriter Cary Sacks and producer Janine Carlson.
Editor was Frank Effron of bicoastal Cut+Run, who also served as audio post mixer on the job. Colorist was Shannon Koczera of Match Frame, Burbank.
Principal actor was Richie Gibbs.
A Closer Look At Proposed Measures Designed To Curb Google’s Search Monopoly
U.S. regulators are proposing aggressive measures to restore competition to the online search market after a federal judge ruled Google maintained an illegal monopoly for the last decade.
The sweeping set of recommendations filed late Wednesday by the U.S. Department of Justice could radically alter Google's business, including possibly spinning off the Chrome web browser and syndicating its search data to competitors. Even if the courts adopt the blueprint, Google isn't likely to make any significant changes until 2026 at the earliest, because of the legal system's slow-moving wheels.
Here's what it all means:
What is the Justice Department's goal?
Federal prosecutors are cracking down on Google in a case originally filed during near the end of then-President Donald Trump's first term. Officials say the main goal of these proposals is to get Google to stop leveraging its dominant search engine to illegally squelch competition and stifle innovation.
"The playing field is not level because of Google's conduct, and Google's quality reflects the ill-gotten gains of an advantage illegally acquired," the Justice Department asserted in its recommendations. "The remedy must close this gap and deprive Google of these advantages."
Not surprisingly, Google sees things much differently. The Justice Department's "wildly overbroad proposal goes miles beyond the Court's decision," Kent Walker, Google's chief legal officer, asserted in a blog post. "It would break a range of Google products — even beyond search — that people love and find helpful in their everyday lives."
It's still possible that the Justice Department could ease off on its attempts to break up Google, especially if President-elect Donald Trump... Read More