A electric guitarist attempts to rock out at a sound studio only to find some unexpected competition. As he strums his stuff, a nearby backpack opens up, revealing a little person armed with an electric guitar of his own. It’s almost as if the backpack has transformed into the little musician.
The dueling guitarists go back and forth as a studio crew watches and listens on. Finally the small man blows his competition away, climaxed by flames being thrown out of his guitar.
The big guy is left to trying to retaliate with violence, using physical size to his advantage. He lifts his guitar and brings it down hard on his little antagonist. But it’s too late as the little person has crawled–or is that transformed?–back into the backpack, which bears the brunt of the blow, causing the guitar turned weapon to break.
A slogan then appears on screen which reads, “Eastpak. Built to Resist.”
“Battle” is part of a multi-spot campaign directed by Julian Pugsley of Caviar Belgium for agency Satisfaction, Brussels.
Editor was Paul Snyder of Lost Planet.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More