A man steps out of his house into a snow drift that comes up nearly chest high. Able to only see his bundled-up upper torso, we hear him optimistically declare, “I can shovel out of this driveway.”
Next up a woman is surrounded by assorted unruly toddlers. She too sees the glass as half full. “I can make it to nap time,” she says confidently.
Then a woman seated at her office desk is dwarfed by enormous piles of papers, files and documents. “I can finish off this paperwork,” she affirms.
Finally a man in his backyard has an unassembled jungle gym that looks as complicated as a NASA rocket. He nonetheless predicts, “I can put together this swing set by sundown.”
A voiceover then intervenes, relating that Dunkin’ Donuts has been making fresh brewed coffee for over 50 years, helping us all to confidently jump start our days.
The parting message then appears on screen: “You Kin’ Do It”
Brian Beletic of bicoastal Smuggler directed the TV campaign, including “Launch” for Hill Holliday, Boston.
The agency team included creative director/art director Kevin Daley, creative director/copywriter Tim Cawley and producer Brad Powell.
Patrick Milling Smith, Brian Carmody Allison Kunzman and Lisa Rich exec produced for Smuggler with Suzanne Hargrove serving as producer. The DP was David Lanzenberg.
Editor was Steve Hamilton of The Whitehouse.
Visual effects house was Mass Market.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More