Tackling a serious issue with comedy, the Demi and Ashton Foundation (DNA)–established by Demi Moore and Ashton Kutcher–has put out a series of viral videos featuring A-list celebs (Justin Timberlake, Sean Penn, Bradley Cooper) to raise awareness of child sex slavery and human trafficking as a growing problem in the U.S. Keith Schofield of Caviar directed all the virals.
Each video starts with a man preparing to do a mundane task in a ridiculously masculine way. The tagline “Real Men Know How to…” appears on screen, then the tagline “Real Men Don’t Buy Girls” hits the screen simultaneously with a hard hitting sound effect, intensifying the already masculine spots in an attempt to reach the male psyche. This graphic treatment, which framed the entire “Real Men Don’t Buy Girls” campaign, was created by editor Teddy Gersten of Butcher in Santa Monica, who also edited all seven spots.
In “Iron,” Sean Penn is shown using an iron to make a grilled or is that “pressed” cheese sandwich. Indeed “real men know how to use an iron.” At the spot’s conclusion, we see him taking a bite out of his melted cheese sandwich.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More