Lena Beug–who’s repped in the U.S. and U.K. by Moxie Pictures–directed this campaign produced by Red Rage Films, Dublin, for the Irish market out of agency McCann, Dublin.
In “Caf๏ฟฝ,” we open on a couple trying to order at a caf๏ฟฝ. The man orders to the waitress, “Dnos.” She’s confused. A voiceover explains that “when you’re not hydrated, your brain’s not at 100 percent.” Again attempting to order his food, the man repeats, “Dnos,” and points to the word on the menu. The waitress flips the menu over so it clearly reads, “soup.” He says, “Soup.” The voiceover concludes, “When you can’t think straight, hydrate. Deep RiverRock.”
The campaign also includes two other similarly themed spots, “Locker Room” and “Geraldine.”
“The minute I saw these scripts, I knew I wanted to do them,” said Beug, adding, “The challenge was to cast it and art direct in a way that would really push the idea. I wanted the viewer to see the world through the characters dehydrated eyes. It’s a strange, slowed down, de-saturated world where nothing is quite as it should be.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment โ as well as George Harrison and John Lennon goofing around by exchanging their jackets โ are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More