The answer can sometimes be found by going back in time to one's roots. And this Liberty Group Limited spot, titled "The Answer," for Johannesburg agency FoxP2 does just that in a visual tour de force that winds its way back through the decades.
Visual effects studio Digital Domain teamed with director Adrian De Sa Garces of Velocity Films in Johannesburg and Cape Town on this reverse time-lapse piece which takes viewers from one of the most economically successful square miles in all of South Africa–the glittering jewel of commerce known as Sandton City–to show its creation as it sprung from the vision of Liberty investors in 1973. It's a remarkable evolution and transformation as we see from whence this development came and find that it was indeed built from the ground up.
The :60 is completely computer generated except for the live-action shot of the founders and their classic car at the very end of the spot. Director De Sa Garces and the Digital Domain ensemble, led by visual effects supervisor James Atkinson, set out to re-create the city blocks. As the original buildings were designed and built in a period pre-dating computer-assisted design (CAD), there were no CAD models, few blueprints, and in the ever-changing area, even Google Street View was out of date and didn't show the most current skyline.
Proving resourceful
So the Digital Domain had to be resourceful and fill in the considerable gaps to take viewers through a reasonably accurate trip through time. Digital Domain artisans took to the streets and skies of Johannesburg, surveying the five city blocks of Sandton City with photogrammetry and creating a 3D reconstructed model. From that data they were able to create CG buildings that they could then deconstruct–including dimensions, textures, workers, tools, props, piles of lumber, scaffolding and bricks, customized to each building.
Because the lighting and skies had to be continuously moving, the Digital Domain ensemble created time lapse clouds, realistic sunrises and weather changes, animating them along with the buildings. To create these effects, the team built a virtual sky and atmosphere in Terragen, an environmental simulation tool. This was augmented with time-lapse photography shot from atop the main office tower.
One of the most striking visuals in the piece is a time-lapse tree. To create that Digital Domain used SpeedTree, software that provides tools for procedurally growing trees.
The piece is a detailed, intricate story of how this patch of real estate grew from an unremarkable suburb of Johannesburg into one of the richest city blocks in all of South Africa.
Director Paul Feig’s “Another Simple Favor,” With Blake Lively and Anna Kendrick, To Open SXSW
"Another Simple Favor," Paul Feig's sequel to his 2018 noir comedy starring Anna Kendrick and Blake Lively, will open the SXSW Film and TV Festival.
Organizers of the Austin, Texas, festival announced Tuesday that the long-awaited "A Simple Flavor" sequel will kick of this year's edition on March 7. The Amazon MGM release plots another twist-filled round of murder and betrayal, with Stephanie Smothers (Kendrick) and Emily Nelson (Lively) heading to an Italy wedding on Capri.
"When we saw this film last fall, we instantly knew it had to open SXSW — it gave us that electric feeling we live for as programmers," said Claudette Godfrey, festival vice president, in a statement.
SXSW has hosted Feig's films before, including a work-in-progress screening of "Bridesmaids" in 2011 and the premiere of "Spy" in 2015.
The premiere of "Another Simple Favor" will be Lively's first new movie since last year's "It Ends With Us" and the subsequent legal drama involving Lively and that film's director and co-star, Justin Baldoni.
In late December, Lively sued Baldoni, his production company and others for sexual harassment and attacks on her reputation and sought unspecified damages. Baldoni sued last month, accusing Lively and her husband, "Deadpool" actor Ryan Reynolds, of defamation and extortion and seeking at least $400 million in damages.
A trial date of March 2026 has been set.
SXSW previously announced another opening night premiere: the upcoming Seth Rogen Hollywood comedy series "The Studio." The film festival, now in its 32nd year, runs March 7-14.
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