What did God do on the eighth day? According to this good-natured spec spot, he was at a loss as to exactly how to keep himself occupied after creating the world.
We open on a larger than life God, who dwarfs a human-sized assistant standing in the foreground. God takes a quick inventory of his creation check list. “Light,” he asks.
The assistant responds, “Check.”
The same exchange takes place when God mentions “Man,” “Flora” and “Fauna.”
The assistant dutifully notes that each creation has been completed and accounted for.
A slightly perplexed Supreme Being comments, “Wow, I didn’t think I’d get done that fast.” His quizzical smile conveys that he’s not quite sure what to take on next. Indeed is there a next after the ultimate creation? It’s certainly a tough act to follow, much less top.
A voiceover intervenes, “Eternity–another reason to visit MattelGameFinder.com. A logo for the Web site appears, accompanied by a supered slogan which reads, “Hundreds of Games. Endless Fun.”
We return to God who seems desperate to find something–anything–that hasn’t been finished on his checklist. “Warthogs?” he asks. The spot ends before we can hear his assistant’s reply.
The core creative team on this spec spot consisted of senior copywriter Craig Lederman and his art director partner Michael Rutherford. They concepted the job while at Young & Rubicam in Irvine, Calif. However, both have since moved onto new agency roosts–Lederman to Saatchi & Saatchi Los Angeles, Rutherford to Campbell-Ewald, Los Angeles.
Mark Lyon directed and edited “Day 8” via his Mighty Max Films, Encinitas, Calif. Lyon is one of the directors in this year’s Group101Spots initiative. Susan Lyon executive produced for Mighty Max. The DP was Tom Seawell.
Visual effects were done by Giles Hancock, a colleague whom Lyon brought into the project. Audio post mixer was Bill Coe of Digitrax, San Diego.
The principal actors were Bryan Kent (“God”) and Eric Schniewind (the assistant).