This largely CG character animation driven spot takes us to a beach filled with oddball characters cavorting in the sand. Perched in his tower, a lifeguard looks through his binoculars with a sense of urgency. Through the binocs, we see what he sees: a drowning woman, except she’s not in the deep blue ocean but instead in a sea of eyeglasses.
The lifeguard–reminiscent of David Hasselhoff–springs into action as we see him, holding a tethered computer screen (rather than a flotation device), make a dash for the water, a pursuit which includes him taking a slow-motion leap over a rather large man lying on the sand.
Our hero dives into the sea of glasses and finally reaches his damsel in distress, carrying her to safety on the sand–all the while a voiceover informs us that “choosing glasses can be overwhelming” and that the U.K. opticians chain Dollond & Aitchison (D&A) offers specialized software to help its expert staff “find what’s right for you.”
Now rescued, the woman is given an eyeful on the aforementioned computer tablet screen which shows her pictured wearing different styled pairs of glasses. She selects the glasses that look good to her and next we see her wearing her perfect set of eyes, surrounded by happy beach goers who are in a celebratory mood.
A supered tagline notes that the D&A opticians “see eye care differently.”
Brand New School (BNS), Los Angeles, and Passion Pictures, London (which handles U.K. representation for BNS) teamed on the CG/animation/live-action job for agency DLKW & Partners, London.
The DLKW creative team included art director Remco Graham, copywriter Rich Holmes and producer Vanessa Butcher.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More