This largely CG character animation driven spot takes us to a beach filled with oddball characters cavorting in the sand. Perched in his tower, a lifeguard looks through his binoculars with a sense of urgency. Through the binocs, we see what he sees: a drowning woman, except she’s not in the deep blue ocean but instead in a sea of eyeglasses.
The lifeguard–reminiscent of David Hasselhoff–springs into action as we see him, holding a tethered computer screen (rather than a flotation device), make a dash for the water, a pursuit which includes him taking a slow-motion leap over a rather large man lying on the sand.
Our hero dives into the sea of glasses and finally reaches his damsel in distress, carrying her to safety on the sand–all the while a voiceover informs us that “choosing glasses can be overwhelming” and that the U.K. opticians chain Dollond & Aitchison (D&A) offers specialized software to help its expert staff “find what’s right for you.”
Now rescued, the woman is given an eyeful on the aforementioned computer tablet screen which shows her pictured wearing different styled pairs of glasses. She selects the glasses that look good to her and next we see her wearing her perfect set of eyes, surrounded by happy beach goers who are in a celebratory mood.
A supered tagline notes that the D&A opticians “see eye care differently.”
Brand New School (BNS), Los Angeles, and Passion Pictures, London (which handles U.K. representation for BNS) teamed on the CG/animation/live-action job for agency DLKW & Partners, London.
The DLKW creative team included art director Remco Graham, copywriter Rich Holmes and producer Vanessa Butcher.
Influx of Talent At DAVID New York Includes The Creative Director Duo Of Erin Evon and Jason Burke
Global creative agency DAVID has made seven creative hires in its New York office. Coming aboard are the creative director duo of Erin Evon and Jason Burke; associate creative directors Kelsey Miller, Tori Mortenson and Maris DiTullio; sr. copywriter Adam Goffstein; and sr. art director Victoria Rocha.
All will report to Daniel Lobaton, North America, chief creative officer, and André Toledo, chief creative officer.
Creative directors Evon and Burke have teamed on campaigns for Goldfish, Snyder’s of Hanover, Tide, Shopify, Samsung and Uber Eats. They’ve been working together for seven years at such NY agencies as R/GA and Saatchi & Saatchi. While at the latter, Evon was one of the creative behind “It’s a Tide Ad,” the Procter & Gamble Super Bowl takeover that at the Cannes Fest scored a Film Grand Prix, Titanium Cannes Lion and Creative Effectiveness Gold Lion as well as a Grand Effie.
Associate creative directors Miller and Mortenson were most recently at Mekanism working for Jose Cuervo and Quaker Oats. DiTullio had been an associate creative director at Deutsch LA where she worked on Taco Bell. Prior to Deutsch LA, she worked at Crispin Porter+Bogusky on Domino’s, and RPA on Apartments.com.
Sr. copywriter Goffstein served previously at The Martin Agency and MullenLowe Boston, working for brands like Buffalo Wild Wings and Busch Light. Rocha contributed to award-winning campaigns like Michelob Ultra’s “Dreamcaster” and Spotify’s “Spreadbeats.”
The seven new team members join the existing NY contingent in their newly opened office space at the iconic Domino Sugar Factory in Williamsburg, Brooklyn.
“Talent is at the core of who DAVID is,” said Lobaton. “We are a first name agency so... Read More