Director Suthon Petchsuwan of TWC Films, Los Angeles, teamed with London agency 18 Feet & Rising on an inventive spot launching wood care brand Cuprinol’s new integrated advertising campaign “Cheer It Up!” “Whimpering Garden” is about an unhappy garden shed that gets cheered up with a can of Cuprinol Garden Shades.
In the :30, a couple is woken up in the wee hours of the morning by a crying baby. The husband drags himself out of bed, as his wife turns over and goes back to sleep, As he heads down the stairs the cries and whimpers continue. When the husband walks into the backyard holding a giant baby bottle, we find that the sobbing isn’t coming from a baby but a weathered baby shed in need of some love.
Lying down on the ground in full fit is the couple’s shed, shaking and crying, fountains of tears spilling from the windows. The door “pacifier” handle comes out and the bottle goes in. It seems like all might be well until the shed spits out the bottle spewing milk all over the husband.
Finally, the exhausted wife appears holding up a can of Cuprinol, which works like a charm. A few coats of Cuprinol paint later and the couple are smiling happily next to their bright and cheerful shed. It finishes with the tag line, “For protecting and brightening your garden. Cuprinol. Cheer it up.”
“When the board first came in for Suthon, immediately I knew this was a creative idea that he could bring a great deal to, in terms of how the comedy should be interpreted. The agency creative team and client were so receptive to his ideas, and we had a fantastic creative development process from inception to final picture.” remarked Hugh Bacher, executive producer for TWC. “Suthon’s approach to the live action gag elements, his casting and how he gets the most from the performance of the talent, and the exacting level of detail and quality he delivers in post all played a part in realizing this creative idea’s full potential.”
“Beatles ’64” Documentary Captures Intimate Moments From Landmark U.S. Visit
Likely most people have seen iconic footage of the Beatles performing on "The Ed Sullivan Show." But how many have seen Paul McCartney during that same U.S. trip feeding seagulls off his hotel balcony?
That moment — as well as George Harrison and John Lennon goofing around by exchanging their jackets — are part of the Disney+ documentary "Beatles '64," an intimate look at the English band's first trip to America that uses rare and newly restored footage. It streams Friday.
"It's so fun to be the fly on the wall in those really intimate moments," says Margaret Bodde, who produced alongside Martin Scorsese. "It's just this incredible gift of time and technology to be able to see it now with the decades of time stripped away so that you really feel like you're there."
"Beatles '64" leans into footage of the 14-day trip filmed by documentarians Albert and David Maysles, who left behind 11 hours of the Fab Four goofing around in New York's Plaza hotel or traveling. It was restored by Park Road Post in New Zealand.
"It's beautiful, although it's black and white and it's not widescreen," says director David Tedeschi. "It's like it was shot yesterday and it captures the youth of the four Beatles and the fans."
The footage is augmented by interviews with the two surviving members of the band and people whose lives were impacted, including some of the women who as teens stood outside their hotel hoping to catch a glimpse of the Beatles.
"It was like a crazy love," fan Vickie Brenna-Costa recalls in the documentary. "I can't really understand it now. But then, it was natural."
The film shows the four heartthrobs flirting and dancing at the Peppermint Lounge disco, Harrison noodling with a Woody Guthrie riff on his guitar... Read More