A silver haired man runs on a treadmill, seemingly picking up the pace for his workout.
The camera then reveals the catalyst for his accelerated footwork as on the treadmill behind him is the Grim Reaper himself.
The man looks over his shoulder and keeps on running in place, at which point a message appears on screen which simply reads, “Whatever motivates you,” followed by the Crunch Fitness logo.
The mono-monikered Kenny of O Positive directed the three-spot campaign, including “Reaper,” for Big & Tall Advertising, N.Y.
Craig Henighan Sounds Off On “Deadpool & Wolverine”
Hollywood lore has it that character actor Edmund Gwenn--while on his deathbed--quipped, โDying is easy, comedy is hard.โ
The second part of that darkly witty utterance remains all too true today as Craig Henighan--a Best Achievement in Sound Mixing Oscar nominee in 2019 for Roma--can attest in that he had to grapple with the sonic of being comic for this yearโs box office hit, Deadpool & Wolverine (20th Century Studios/Marvel Studios).
The degree of inherent difficulty was ramped up even further because Deadpool & Wolverine had to seamlessly bring together high action-adventure exploits with moments and dialogue that tickled the funny bone. Thereโs a mesh of humorous banter--a staple of the franchise--along with major spectacle replete with explosions, fights, an impactful score and off-the-wall musical numbers.
Henighan explained that among the prime challenges for him from a sound perspective was having to make sure every joke landed within the construct of a superhero film. The tendency for a tentpole movie of this variety, he noted, is to gravitate towards big, loud audio spanning music, dialogue and sound effects. But the unique comedic element of Deadpool & Wolverine necessitated that re-recording mixer and supervising sound editor Henighan strike a delicate balance. โYou need to get out of the way for the comedy,โ he related. The jokes in a superhero film become โa real danceโ as Henighan had to establish a rhythm that did justice to both the comedy and the action as the narrative moves back and forth between them--and sometimes the funny and the high energy, high decibel superhero dynamic unfold simultaneously in a scene or sequence. The โsonic fabricโ has to... Read More