These liver spots aren’t unsightly. In fact, they’re very much worth watching and are quite entertaining.
To coincide with Hepatitis Awareness month which was in May, New York agency filter created a humorous campaign for the American Liver Foundation (ALF) in order to help raise awareness of liver disease. Our “Best Work” pick is “Couch” in which a man and a woman are seated on a sofa for what’s shaping up as a romantic interlude. However, the mood is broken when the lass spies something over her partner’s shoulder. “What’s that?” she asks.
The guy’s response is that it’s just his liver. The camera then reveals the offbeat sight of a scowling liver. (Actually it’s a man dressed in a liver costume designed by Martin Izquierdo of Izquierdo Studios, New York.)
Suddenly the lights go out–but not to further the original romantic intent. While shrouded in darkness, the liver attacks its owner. When the lights come back on, we see the guy has been knocked unconscious by his liver who is wielding what looks like a broken lamp. The tagline: “It’s dangerous to ignore your liver,” flashes on the screen, followed by the ALF logo and Web site address (www.liverfoundation.org).
The second spot in the campaign, “Poker,” is similarly themed. Some guys are playing poker. The kibitzer in the back turns out to be the liver character who is ignored by its owner Steve. Suddenly Steve is face down on the poker table, with three darts stuck in the back of his head. Indeed one had better not scorn his liver.
Both PSAs were directed by the Good Guys team (a.k.a. Brian Jackson and Nathan Crooker) via Tangerine Films, New York. The creative ensemble at Filter included executive creative director/art director Chris Brignola, and executive creative director/copywriter Jay Sharfstein.
Sal Del Giudice executive produced for Tangerine, with Elana Wertkin serving as producer. The DP was Derek McKane.
Editor was Yvette Choy of MacKenzie Cutler, New York. Colorist was Damien Van Der Cruyssen of The Mill, New York. Audio mixer was Cory Melious of Sound Lounge, New York.
Sound designer was Marc Healy of MacKenzie Culter. Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Supreme Court Seems Likely To Uphold A Law That Could Force TikTok To Shut Down On Jan. 19
The Supreme Court on Friday seemed likely to uphold a law that would ban TikTok in the United States beginning Jan. 19 unless the popular social media program is sold by its China-based parent company.
Hearing arguments in a momentous clash of free speech and national security concerns, the justices seemed persuaded by arguments that the national security threat posed by the company's connections to China override concerns about restricting the speech either of TikTok or its 170 million users in the United States.
Early in arguments that lasted more than two and a half hours, Chief Justice John Roberts identified his main concern: TikTok's ownership by China-based ByteDance and the parent company's requirement to cooperate with the Chinese government's intelligence operations.
If left in place, the law passed by bipartisan majorities in Congress and signed by President Joe Biden in April will require TikTok to "go dark" on Jan. 19, lawyer Noel Francisco told the justices on behalf of TikTok.
At the very least, Francisco urged, the justices should enter a temporary pause that would allow TikTok to keep operating. "We might be in a different world again" after President-elect Donald Trump takes office on Jan. 20. Trump, who has 14.7 million followers on TikTok, also has called for the deadline to be pushed back to give him time to negotiate a "political resolution." Francisco served as Trump's solicitor general in his first presidential term.
But it was not clear whether any justices would choose such a course. And only Justice Neil Gorsuch sounded like he would side with TikTok to find that the ban violates the Constitution.
Gorsuch labeled arguments advanced by the Biden administration' in defense of the law a... Read More