These liver spots aren’t unsightly. In fact, they’re very much worth watching and are quite entertaining.
To coincide with Hepatitis Awareness month which was in May, New York agency filter created a humorous campaign for the American Liver Foundation (ALF) in order to help raise awareness of liver disease. Our “Best Work” pick is “Couch” in which a man and a woman are seated on a sofa for what’s shaping up as a romantic interlude. However, the mood is broken when the lass spies something over her partner’s shoulder. “What’s that?” she asks.
The guy’s response is that it’s just his liver. The camera then reveals the offbeat sight of a scowling liver. (Actually it’s a man dressed in a liver costume designed by Martin Izquierdo of Izquierdo Studios, New York.)
Suddenly the lights go out–but not to further the original romantic intent. While shrouded in darkness, the liver attacks its owner. When the lights come back on, we see the guy has been knocked unconscious by his liver who is wielding what looks like a broken lamp. The tagline: “It’s dangerous to ignore your liver,” flashes on the screen, followed by the ALF logo and Web site address (www.liverfoundation.org).
The second spot in the campaign, “Poker,” is similarly themed. Some guys are playing poker. The kibitzer in the back turns out to be the liver character who is ignored by its owner Steve. Suddenly Steve is face down on the poker table, with three darts stuck in the back of his head. Indeed one had better not scorn his liver.
Both PSAs were directed by the Good Guys team (a.k.a. Brian Jackson and Nathan Crooker) via Tangerine Films, New York. The creative ensemble at Filter included executive creative director/art director Chris Brignola, and executive creative director/copywriter Jay Sharfstein.
Sal Del Giudice executive produced for Tangerine, with Elana Wertkin serving as producer. The DP was Derek McKane.
Editor was Yvette Choy of MacKenzie Cutler, New York. Colorist was Damien Van Der Cruyssen of The Mill, New York. Audio mixer was Cory Melious of Sound Lounge, New York.
Sound designer was Marc Healy of MacKenzie Culter. Composers were Andrew Feltenstein and John Nau of Beacon Street Studios, Venice, Calif.
Kamala Harris Receives Chairman’s Prize At NAACP Image Awards
Former Vice President Kamala Harris stepped on the NAACP Image Awards stage Saturday night with a sobering message, calling the civil rights organization a pillar of the Black community and urging people to stay resilient and hold onto their faith during the tenure of President Donald Trump.
"While we have no illusions about what we are up against in this chapter in our American story, this chapter will be written not simply by whoever occupies the oval office nor by the wealthiest among us," Harris said after receiving the NAACP's Chairman's Award. "The American story will be written by you. Written by us. By we the people."
The 56th annual Image Awards was held at the Pasadena Civic Auditorium in the Los Angeles area.
Harris, defeated by Trump in last year's presidential election, was the first woman and the first person of color to serve as vice president. She had previously been a U.S. senator from California and the state's attorney general.
In her first major public appearance since leaving office, Harris did not reference her election loss or Trump's actions since entering the Oval Office, although Trump mocked her earlier in the day at the Conservative Political Action Conference.
Harris spoke about eternal vigilance, the price of liberty, staying alert, seeking the truth and America's future.
"Some see the flames on our horizons, the rising waters in our cities, the shadows gathering over our democracy and ask 'What do we do now?'" Harris said. "But we know exactly what to do, because we have done it before. And we will do it again. We use our power. We organize, mobilize. We educate. We advocate. Our power has never come from having an easy path."
Other winners of the Chairman's prize have included former... Read More