Director Matt Lenski of Supply&Demand Integrated directed this film initially launching online for fashion clothier and accessories shop The Corner. “Knot Yourself” is the essential “4 In-Hand” knot tutorial created for menswear designer Alexander Olch and his signature tie collection.
While sexy, playful and complete with the alluring French model, Aurélie Claudel, the film also sports a sense of humor atypical for the fashion genre.
Part of the comedy is rooted in Claudel giving a performance as Olch, lip syncing his pre-recorded, do-it-yourself instructions on how to knot a tie. Plus she has a mustache.
Advancing the film are graphics via Supply&Demand Integrated’s sister design company ODD.
Post was provided in-house as well through Supply&Demand Integrated and the music track is from Daniele Luppi, a popular Italian musician known for his cinematic quality, who recently collaborated with Danger Mouse.
The film is part of a campaign to advertise Alexander Olch gift sets that are available through The Corner. The tutorial is also gaining momentum as a DIY viral.
Actor Steve Guttenberg Returns To L.A. Neighborhood Now Charred By Devastating Wildfire
Steve Guttenberg awoke Thursday morning to a grim reality: The treacherous wildfire that tore through the Pacific Palisades had left his once-lush neighborhood charred and unrecognizable.
With homes smoldered, streets emptied and friends scattered by evacuation orders, Guttenberg counted himself among the fortunate. His property was miraculously spared. But the actor-producer still struggled to reconcile his relief with the haunting sight of his ravaged, once lavish community.
"Just this morning, I woke up and I was really conscious of my mental state and my mental health, because the last three days, I've seen so much tragedy," said Guttenberg, pacing through the ruins of his neighborhood. He said his home has electricity but no running water.
Guttenberg thanked God that his block was safe, but he said about 20 homes were burned "pretty bad" in his 80-home community after wind-whipped fires tore across Los Angeles, destroying homes, clogging roadways as tens of thousands fled as the fires burned uncontained Wednesday. He said the fires are the worst he's ever seen in his 66-years.
The wildfires have burned the homes of several celebrities including Billy Crystal, Carey Elwes and Paris Hilton.
Guttenberg said he never expected all of this to happen.
"It's like when someone dies suddenly," he said. "It's like when someone gets hit by a car. You never expect that to happen. That's how shocking it was."
During Guttenberg's stroll, it was an eerie scene with scorched palm trees, homes reduced to ash and rubble, and the daytime skies casted an ominous twilight over the devastation.
"I've seen people scared, people in wheelchairs, mothers and fathers trying to find their kids, people having anxiety and panic... Read More