We open on a Melbourne woman in her garden, watering plants. A narrator tells us she’s received a promise that a banker will call her back.
Suddenly her mobile phone rings, she looks at the screen to see it’s her bank and she faints.
A group of handsome young men in business suits comes to her rescue.
A neighbor woman in her own garden witnesses this and then feigns fainting in hopes of getting the same service from a bank.
A slogan is supered on screen, which reads, “Determined to be different,” accompanied by a voiceover that relates, “Just another day in the garden.”
This whimsical offbeat, tongue-in-cheek spot for Commonwealth Bank of Australia was directed by noted feature filmmaker (Amelie, Delicatessan, The City of Lost Children) Jean-Pierre Jeunet via production house Grand Large for Goodby, Silverstein & Partners, San Francisco.
Editor was Hank Corwin of Lost Planet.
Music composers were Andrew Feltenstein and John Nau of Beacon Street Studios.
AD&Co. Launches Studio A; Davida Hall To Head New Venture As Sr. Director of Creative Content
Female-founded and led creative marketing agency AD&Co. has opened Studio A. The new venture will serve as AD&Co.’s in-house social brand content division, focused on developing and producing digital programming for advertising, social media, and influencer marketing campaigns designed to reach today’s audiences on the most popular and pivotal platforms. Davida Hall has been named to head Studio A as sr. director of creative content. She shifts over from AD&Co. where she held the same title since December 2023. Hall’s affiliations prior to AD&Co. include PopSugar and Studio71.
Amy Demas, founder and chief creative officer of AD&Co., said, “We understand content is king-—or queen—and that our clients need to engage their customer communities where they live. That inspired the logical expansion of AD&Co with Studio A, which is committed to producing only the most engaging and authentic brand stories.”
Studio A will harness both AD&Co’s and Hall’s deep expertise in the lifestyle sector, as content creators and avid consumers. Specializing in reaching audiences where they spend their time, the studio is immersed in social media, pop culture, and current trends, expertly crafting visuals, language, and storytelling to reinforce client brand identities and cut through the noise.
Studio A debuts with the “This Is Me” campaign for Love + Craft + Beauty, a brand dedicated to embracing and promoting diversity within the beauty space. “This Is Me” highlights Gen Z’s affinity for radical self-expression that allows individuals to tell their own stories, free from labels, using beauty and fashion as tools of authenticity. The campaign showcases models celebrating their unique qualities to present... Read More