Bryan Buckley of Hungry Man directed this promo spot for Comedy Central Latin America out of Wieden+Kennedy São Paulo that pokes fun at Latinos’ traditional daytime siesta by showing the contestants of a world napping championship who have to prove they are really sleeping.
The spot is part of the first campaign created by W+K for Comedy Central Latin America. The campaign centers on the concept “Comedy Continent” to point out Latin America’s natural comic talent and Latinos’ self-deprecating humor.
Comedy Central’s VP Creative Sean Saylor said the “Comedy Continent” campaign “allows us to start a dialogue with our audience, by having a social commentary on the funny aspects of living in such a colorful region as Latin America and Brazil. This is why we are doing a full digital campaign.”
Yorick Le Saux Connects With Writer-Director Steve McQueen On “Blitz”
When opportunity knocked, cinematographer Yorick Le Saux, AFC couldn’t answer in the affirmative--though he desperately wanted to. Scheduling conflicts forced him to turn down overtures from director Steve McQueen on a couple of occasions--the first being for a commercial, followed several years later by a query as to the DP’s availability for what turned out to be the acclaimed Small Axe anthology. Thankfully, though, the third time proved to be the charm as McQueen once again reached out to Le Saux and the two wound up collaborating together on Blitz (Apple Original Films). McQueen, a Best Picture Oscar winner for 12 Years a Slave, wrote and directed Blitz, which makes its streaming debut today (11/22) on Apple TV+ after a wide theatrical release. Blitz, short for the Germans’ blitzkrieg bombing of London during World War II, is told largely through the eyes of a nine-year-old boy, George (portrayed by Elliott Heffernan), whose single mom, Rita (Saoirse Ronan), had made the heartaching decision to send him to the countryside with thousands of other schoolchildren to flee the devastating aerial attacks. The prospect of being separated from his mother and grandfather is traumatic for George who at his young age has also felt the sting of prejudice, having been ridiculed about his mixed-race heritage. Le Saux shared that going into Blitz, his only connection to World War II was what he heard about it from his parents and grandparents. But he was eager to work with McQueen and found that upon delving deeper into the subject matter he felt a profound bond to the story, which carries relevance to today. Le Saux said this gave him a sense of purpose to help realize the writer-director’s vision for the... Read More