This campaign centers around fans’ deep belief in the power of superstitions–refusing to change their “lucky” socks, sitting in their favorite chair or rubbing the head of their Teddy Bear–to ensure their baseball team’s victory. BBDO San Francisco is launching two promo commercials for Comcast that show the extremes San Francisco Giants fans are willing to go to for their team. In “Cast Air,” a fan recollects falling off a ladder last year while pruning a tree. As a result, he broke his arm in three places and had to wear an orange cast–orange being one of the Giants’ colors. He relates that it may sound crazy but that mishap might be why the Giants won the 2010 World Series.
The guy then proceeds to throw himself off a ladder, landing on his arm with a thud–all in the name of ensuring that the Giants repeat their world championship greatness this season.
The other spot shows a fan letting her daughter’s hamster “get lost,” knowing that losing another hamster could be the key to another title.
To encourage fans to share what they did to help the Giants win last year, the two humorous ads direct viewers to helpthegiantswin.com, where they can Tweet their baseball rituals and superstitions. The TV spots are airing throughout the San Francisco market, and fans are already coming together online to share their stories and rituals online.
Both commercials were directed by Amir Farhang of Uber Content.
“A Complete Unknown,” “The Brutalist,” “Gladiator II,” “Wicked” Among ADG Excellence in Production Design Award Nominees
The Art Directors Guild (ADG, IATSE Local 800) has unveiled the nominees for its 29th Annual Excellence in Production Design Awards. The ceremony, hosted by actress and comedian Rachael Harris, will take place on Feb. 15, at the InterContinental Los Angeles Downtown.
Among the motion picture nominees are the production designers on A Complete Unknown, The Brutalist, Gladiator II, Nosferatu and Saturday Night in the Period Feature Film category; and Alien: Romulus, Beetlejuice Beetlejuice, Dune: Part Two, Furiosa: A Mad Max Saga and Wicked in the Fantasy Feature Film category.
Television nominations span the likes of Bridgerton, Fallout, House of the Dragon, The Lord of the Rings: Pachinko, Rings of Power, Ripley and Shogun.
The ADG Awards celebrate excellence in production design across theatrical motion pictures, television, commercials, music videos, and animated feature films. The 2025 Cinematic Imagery Award will be presented to Academy Award®-nominated director and filmmaker Jason Reitman, whose body of work includes Juno, Up in the Air and Saturday Night.
“This year’s nominees showcase the incredible artistry and vision that define our craft and our industry. We’re thrilled to bring the Guild together to celebrate the achievements of these incredible production designers and their art departments,” shared award show producers Michael Allen Glover, ADG, and Megan Elizabeth Bell, ADG, in a joint statement.
In addition, the ADG will honor Lisa Frazza, Barbara Mesney, Dan Sweetman, and J. Dennis Washington with Lifetime Achievement Awards. Legendary production designer Carl Jules Weyl will be inducted into the ADG Hall of Fame as part of the... Read More