This campaign centers around fans’ deep belief in the power of superstitions–refusing to change their “lucky” socks, sitting in their favorite chair or rubbing the head of their Teddy Bear–to ensure their baseball team’s victory. BBDO San Francisco is launching two promo commercials for Comcast that show the extremes San Francisco Giants fans are willing to go to for their team. In “Cast Air,” a fan recollects falling off a ladder last year while pruning a tree. As a result, he broke his arm in three places and had to wear an orange cast–orange being one of the Giants’ colors. He relates that it may sound crazy but that mishap might be why the Giants won the 2010 World Series.
The guy then proceeds to throw himself off a ladder, landing on his arm with a thud–all in the name of ensuring that the Giants repeat their world championship greatness this season.
The other spot shows a fan letting her daughter’s hamster “get lost,” knowing that losing another hamster could be the key to another title.
To encourage fans to share what they did to help the Giants win last year, the two humorous ads direct viewers to helpthegiantswin.com, where they can Tweet their baseball rituals and superstitions. The TV spots are airing throughout the San Francisco market, and fans are already coming together online to share their stories and rituals online.
Both commercials were directed by Amir Farhang of Uber Content.
“Overnight Success” Has Been More Than A Decade In The Making For Meghann Fahy and Eve Hewson
Meghann Fahy and Eve Hewson, two of the stars of Netflix's whodunit "The Perfect Couple," have news for you if you want to call them breakouts: They've been working in this business for more than a decade.
Fahy made her TV debut in 2009 in an episode of "Gossip Girl." Hewson's first big film role was in 2011's "This Must Be the Place." They do concede, however, that it's recent TV roles — "The White Lotus" for Fahy and "Bad Sisters" for Hewson — that have led to new frontiers of opportunity.
Susanne Bier, who directed "The Perfect Couple," says both Fahy and Hewson are "going to be big stars."
"They certainly have proper, profound star quality, Both of them in very different ways," Bier says. "Both are incredibly creative, incredibly smart, and also have a impressive insight as to who they are. You can be a great actor or actress and not necessarily really know who you are yourself. And they do."
Hewson, 33, whose dad is U2 front man Bono, may have grown up in a famous family but she's now in demand in her own right. She will next be seen in a second season of "Bad Sisters, " out in November. She's in Noah Baumbach's next film, alongside Adam Sandler, George Clooney and Riley Keough. She's also been cast in Steven Spielberg's next production and is set to star opposite Murray Bartlett in a racing series for Hulu.
Fahy, 34, is in production on a limited series with Julianne Moore and Milly Alcock called "Sirens," written by Molly Smith Metzler ("Maid") for Netflix. She also has two films in the can with Josh O'Connor ("The Crown," "Challengers") and Brandon Sklenar ("It Ends With Us").
The two actors spoke candidly about this phase of their careers. This interview has been condensed for clarity and... Read More