This spot offers assorted mundane slices of life–a man waking up in the morning, taking a shower, getting dressed, driving to work, stopping off for a quick cup of coffee, sitting in his office cubicle, wrestling with the lunch room vending machine, eating a sandwich, heading back home–except all the while he’s shackled at the ankle to a long chain, presumably with a large ball at the end which we don’t see.
Finally we see him taking out the garbage, his leg dragging along this chain. Out of nowhere a huge red ball plummets from the sky and breaks the chain.
A message appears on screen which reads simply, “Break free. Powerball,” followed by a Colorado Lottery end tag.
The spot, which has a fable-like vibe, was done by the directorial team Peter Martin of The Sweet Shop for Denver agency Cactus, with visual effects out of Ring of Fire.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More