Director Rodrigo Garcia Saiz of Boxer Films, Los Angeles, gets literal in the provocative (and bloody) new :60 “If You Drink, Don’t Drive” for Coexistence without Violence out of the Mexican agency Anónimo. Coexistence without Violence emerged in 2005 out of a movement that aims to promote a culture of legality, safety and health among young adults.
Produced by Saiz’s Mexico City-based Central Films, the spot opens on a dimly lit alley with a neon blue “Bar” sign on one side and a parked car on the other. As the bar’s double doors swing open, energetic dance music spills out along with four drunken men and women. Both women and one of the men laugh and dance their way into the car, taking their places in the passenger seats. Upon closing the car doors, the remaining man casually walks around back to his trunk where he pulls out a loaded shotgun. One after another, he dispassionately shoots each of his friends, their blood splattering across the windows. He then walks to the driver’s side where a super appears, “It doesn’t matter how. Killing your friends is killing your friends.”
The spot closes with the tag, “If you drink, don’t drive,” as the man starts the car and drives away.
“A Complete Unknown,” “Wicked,” “Sing Sing,” “Baby Reindeer” Among Guild of Music Supervisors Award Winners
The Guild of Music Supervisors held its 15th annual awards ceremony on Sunday night (2/23) at the Wiltern Theatre in L.A., honoring the best achievements in music supervision and songwriting with feature category winners including “Wicked,” “A Complete Unknown,” “I Saw the TV Glow” and “Sing Sing.” Among the TV category winners were “Baby Reindeer,” “English Teacher” and “Agatha All Along.”
Stephen Schwartz was awarded the Icon Award to celebrate his contributions to the music and film industry. Schwartz performed his song “Beautiful City” on stage from his musical “Godspell.” Music producer and supervisor Bonnie Greenberg took to the stage to accept the Legacy Award for her outstanding career in music supervision. Music supervisor and executive at EA Games Steve Schnur won the most awards for the evening with two wins for his work on video games EA Sports FC 25 and Dragon Age: The Veilguard.
Keeping their promise of live performances from Best Song nominees, Oscar-nominees Abraham Alexander & Adrian Quesada performed their nominated song “Like a Bird” from “Sing Sing,” which took the prize for Best Song Written and/or Recorded for a Film. Danielle Ponder performed her nominated song “Egún” from Apple TV’s “Manhunt,” and the artist Role Model gave a rousing performance of their song “Sally, When The Wine Runs Out” as the Spotlight artist of the evening.
The complete winners list for the 15th Annual Guild of Music Supervisors Awards is as follows.
FILM
Best Music Supervision in Major Budget Films
Maggie Rodford - “Wicked”
Best Music Supervision in Mid-Level Budget Films
Steven Gizicki - “A... Read More