A crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans.
This wild ride was directed by mixed-media maven Carlos Lascano of Bent Image Lab, Portland, Ore., for agency Santo, which has offices in Buenos Aires, London and Milan.
For the spot, Lascano married live-action human eyes with 3D animation. “It’s worth the effort because it brings life to the eyes and a deeper human connection to the animated characters,” he observed.
In describing the value and process behind the human eyes and CG animation composite technique, Lascano related, “We filmed the eyes of two dozen people. The idea was to achieve emotions that would translate into eyes darting in different directions–which were later incorporated into the characters’ performance. I also had the fun job of getting to choose which take would be appropriate for which scene and emotion, and how to create an animated performance that would seamlessly incorporate the live-action eyes.”
This coming together was done in cinema stereo 3D.
The commercials include a :45 and :30 version for Poland, and a :30 for the Ukraine.
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More