A crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans.
This wild ride was directed by mixed-media maven Carlos Lascano of Bent Image Lab, Portland, Ore., for agency Santo, which has offices in Buenos Aires, London and Milan.
For the spot, Lascano married live-action human eyes with 3D animation. “It’s worth the effort because it brings life to the eyes and a deeper human connection to the animated characters,” he observed.
In describing the value and process behind the human eyes and CG animation composite technique, Lascano related, “We filmed the eyes of two dozen people. The idea was to achieve emotions that would translate into eyes darting in different directions–which were later incorporated into the characters’ performance. I also had the fun job of getting to choose which take would be appropriate for which scene and emotion, and how to create an animated performance that would seamlessly incorporate the live-action eyes.”
This coming together was done in cinema stereo 3D.
The commercials include a :45 and :30 version for Poland, and a :30 for the Ukraine.
Alec Baldwin Sues For Malicious Prosecution After Judge Dismissed “Rust” Case
Actor Alec Baldwin has filed a civil lawsuit for malicious prosecution and civil rights violations in the fatal shooting of a cinematographer on the set of the Western movie "Rust." The lawsuit was filed Thursday at state district court in Santa Fe, where a judge in July dismissed a charge of involuntary manslaughter against Baldwin in the death of cinematographer Halyna Hutchins. Baldwin also alleges defamation in the suit, saying that prosecutors and investigators intentionally mishandled evidence as they pursued the case. Defendants named in the lawsuit include special prosecutor Kari Morrissey and Santa Fe District Attorney Mary Carmack-Altwies, along with three investigators from the Santa Fe County sheriff's office and the county board of commissioners. "Defendants sought at every turn to scapegoat Baldwin for the acts and omissions of others, regardless of the evidence or the law," the lawsuit states. It also says prosecutors and investigators targeted Baldwin for professional or political gain. Hutchins died shortly after being wounded during a rehearsal for the movie "Rust" in October 2021 at a film-set ranch on the outskirts of Santa Fe, New Mexico. Baldwin, the lead actor and co-producer, was pointing a pistol at Hutchins when it discharged, killing Hutchins and wounding director Joel Souza. Baldwin has said he pulled back the hammer — but not the trigger — and the revolver fired. Baldwin's trial was upended by revelations that ammunition was brought into the Santa Fe County sheriff's office in March by a man who said it could be related to Hutchins' killing. Prosecutors said they deemed the ammo unrelated and unimportant, while Baldwin's lawyers say investigators "buried" the evidence in a separate case folder and filed a... Read More