A crazed soccer fan dressed in red and white Coca-Cola colors flies a giant football shoe that runs on bottles of Coke and spews out a refreshing exhaust of carbonated bottles in the shape of soccer balls. The bubbles shower the city, transforming its residents into fun loving crazy soccer fans.
This wild ride was directed by mixed-media maven Carlos Lascano of Bent Image Lab, Portland, Ore., for agency Santo, which has offices in Buenos Aires, London and Milan.
For the spot, Lascano married live-action human eyes with 3D animation. “It’s worth the effort because it brings life to the eyes and a deeper human connection to the animated characters,” he observed.
In describing the value and process behind the human eyes and CG animation composite technique, Lascano related, “We filmed the eyes of two dozen people. The idea was to achieve emotions that would translate into eyes darting in different directions–which were later incorporated into the characters’ performance. I also had the fun job of getting to choose which take would be appropriate for which scene and emotion, and how to create an animated performance that would seamlessly incorporate the live-action eyes.”
This coming together was done in cinema stereo 3D.
The commercials include a :45 and :30 version for Poland, and a :30 for the Ukraine.
Nike’s “So Win” Wins Super Clio
Last night (2/10) in New Orleans, the Kansas City Chiefs faced off against the Philadelphia Eagles in a repeat match up of 2023’s top teams, but this time, the Eagles came out on top. As the Eagles dominated the game from start to finish, it was the commercials that kept the audience entertained, and Nike scored points with the ad industry to win the 2025 Super Clio Award, a special honor given out by the Clio Awards for the most creative commercial to air during the Super Bowl. On advertising’s biggest night, many brands leaned into familiar tropes like humor, talking animals, and famous faces to win over consumers, but Nike’s “So Win,” by Wieden+Kennedy Portland, stood out for its pitch perfect pacing, script and message of strength. The brand returned to the Super Bowl stage after 27 years and made a bold statement that won over the Super Clio jury.
As the yellow Gatorade was poured in Caesars Superdome, the Clio Awards’ jury of industry chiefs--brand leaders and creators of celebrated Super Bowl spots from the past and present--huddled to decide which ad scored the most points with consumers. Representatives from Verizon, PepsiCo Foods US, PRETTYBIRD, Highdive Advertising, Mischief, BBDO, VML and more voted and decided that the most creative spot of Super Bowl LIX was from Wieden+Kennedy Portland and would be awarded the coveted Lombardi-Trophy-sized Clio statue.
The Super Clio was introduced in 2015 in collaboration with WPP’s global chief creative officer, Rob Reilly. He and Clio Awards CEO Nicole Purcell recognized a need to highlight the revolutionary work that’s introduced during the Super Bowl with an honor selected by the people who make ads and understand the nuances of producing a groundbreaking commercial for the big... Read More