A man holding a lone rose waits at an airport runway gate for his beloved to get off a plane. Their eyes meet as they run towards each other for what seems destined to be a memorable moment of bliss. At first, it’s just that as the woman says (in Spanish) with corresponding subtitles, “Darling, I’m so glad you came.”
The romance of the moment takes them both, at least in her mind, to an idyllic meadow replete with a soaring rainbow.
However, he ruins it all by speaking and suddenly they’re back at the airport runway area. While he may be saying sweet romantic nothings to his love, she hears something quite different as the subtitles convey to us: “Burp. I ate Mexican food.”
The subtitles go on to detail what he digested–loads of nachos, tacos, burritos, jalapenos, all from grandma’s special spicy menu, and then washed down with a Margarita. She puts her hand up to cover his mouth but to no avail. He draws near to kiss her, at which point she runs away.
A super as well as a voiceover convey a simple piece of advice: “Bad Breath. Don’t Let It Speak For You.”
A parting product shot shows the airplane pilot holding a bottle of Closeup Liquifresh mouthwash, accompanied by the supered slogan, “Keep The Freshness Closer.”
Carlao Busato of Hungry Man, Brazil, directed the spot “Legendas” (“Subtitles”) for Brazilian agency Borghierh Lowe. Editor was Andre Mello.
Review: Director Jon M. Chu’s “Wicked”
It's the ultimate celebrity redemption tour, two decades in the making. In the annals of pop culture, few characters have undergone an image makeover quite like the Wicked Witch of the West.
Oh, she may have been vengeful and scary in "The Wizard of Oz." But something changed — like, REALLY changed — on the way from the yellow brick road to the Great White Way. Since 2003, crowds have packed nightly into "Wicked" at Broadway's Gershwin Theatre to cheer as the green-skinned, misunderstood Elphaba rises up on her broomstick to belt "Defying Gravity," that enduring girl-power anthem.
How many people have seen "Wicked"? Rudimentary math suggests more than 15 million on Broadway alone. And now we have "Wicked" the movie, director Jon M. Chu's lavish, faithful, impeccably crafted (and nearly three-hour) ode to this origin story of Elphaba and her (eventual) bestie — Glinda, the very good and very blonde. Welcome to Hollywood, ladies.
Before we get to what this movie does well (Those big numbers! Those costumes!), just a couple thornier issues to ponder. Will this "Wicked," powered by a soulful Cynthia Erivo (owner of one of the best singing voices on the planet) and a sprightly, comedic, hair-tossing Ariana Grande, turn even musical theater haters into lovers?
Tricky question. Some people just don't buy into the musical thing, and they should be allowed to live freely amongst us. But if people breaking into song delights rather than flummoxes you, if elaborate dance numbers in village squares and fantastical nightclubs and emerald-hued cities make perfect sense to you, and especially if you already love "Wicked," well then, you will likely love this film. If it feels like they made the best "Wicked" movie money could buy — well, it's... Read More