This presentation of video wills showcases what parents bequeath to their children. We see different kids at play outdoors–one at a time–alongside TV sets carrying the faces and voices of a not-too-distant future. Those parental voices relate what is being left for the next generation.
“I love you and this is what I leave you,” says a mom pictured on a TV screen, her daughter playing in the foreground. “A climate that’s changing.”
The spot shifts to another child with another TV screen on which another parent appears. Each parental utterance touches upon what will be left for their offspring: storms, overflowing rivers, regrets. The latter coming because as one parent says, “We knew how to stop global warming.” Another parent continues, “and we didn’t do enough.”
A supered message then reads, “Global warming isn’t a fact. It’s a choice.”
We then see another little girl as a parent says, “I promise to leave my children much more than regrets.”
A voiceover intervenes as we see a conventional cooling system and then an energy efficient one. He relates that if we replace home cooling systems with energy efficient units, it’s like taking 275,000 cars off the road.
A website address appears, Flexyourpower.org, so that viewers can get more info and helpful energy saving tips.
“Climate” is one of four spots directed by the duo of Chris Riess and Amy Hill (a.k.a. Riess/Hill) of Santa Monica-based GARTNER for San Francisco agency Brainchild Creative.
The Brainchild ensemble included creative director/writer Jef Loeb, art director David Swope and producer Annie Uzdavinis.
Rich Carter and Don Block executive produced for GARTNER, with Elaine Behnken serving as head of production and Rocky Bice as producer. The DP was John Toon.
Editor was Bob Frisk of Phoenix Editorial and Design, San Francisco. Jonathan Hinman and Sheila Smith served as executive producer and producer, respectively for Phoenix. The Phoenix team also included motion graphics designer/visual effects artist Bobby Van Dyke, online editor/effects artist John Crossley and effects artist Matt Silverman.
Meta Joins Growing List of Companies Backing Off From DEI Initiatives
Facebook and Instagram parent company Meta Platforms Inc. joins a growing list of companies that are pulling back on diversity, equity and inclusion initiatives.
Like others before it, the social media giant cited a U.S. Supreme Court decision in July 2023 that outlawed affirmative action in college admissions.
Conservative activists have gone after companies — both in the courts and on social media — seeking to set a similar precedent in the working world. They've been targeting workplace initiatives such as diversity programs and hiring practices that prioritize historically marginalized groups, and have widened their objections to include programs focused on gender identity and sexual orientation.
DEI policies typically are intended as a counterweight to discriminatory practices. Critics argue that education, government and business programs which single out participants based on factors such as race, gender and sexual orientation are unfair and the same opportunities should be afforded to everyone.
Joel Kaplan, Meta's freshly appointed global policy chief, told Fox News Digital on Friday that the move will ensure that the company is "building teams with the most talented people" instead of making hiring decisions based on protected characteristics.
"This is ultimately about doing what's best for our company and ensuring that we are serving everyone and building teams with the most talented people," Kaplan told Fox News Digital. "This means evaluating people as individuals, and sourcing people from a range of candidate pools, but never making hiring decisions based on protected characteristics like race or gender."
Here's a look at some of the other companies that have retreated from... Read More