Just in time for New Year’s resolutions, this :30 deploys the “monkey on your back” metaphor to hopefully inspire folks to quit smoking.
The spot opens on a man who wakes up in bed, turns on the lamp to reveal that there’s a monkey standing on his shoulder. The monkey points to a pack of cigarettes on the end table.
Next there’s a woman who has a different variety of monkey species on her back as she’s seated at her office workstation. This monkey opens the top drawer to her desk, revealing a pack of cigarettes and a lighter.
We then see yet another person–and another variety of monkey–in an automobile. The driver has his eyes on the road while the monkey puts a lit cigarette in the man’s mouth who takes a puff.
Finally we’re taken outside a restaurant where a man and woman are puffing away, each with a different monkey on their backs.
A voiceover relates, “When it comes to quitting smoking, everyone’s monkey is different…so you need an approach that’s different too.”
An end tag provides a toll free phone hotline to ClearWay Minnesota’s QUITPLAN Services. ClearWay is an independent nonprofit organization designed to improve the health of Minnesotans by reducing the harm caused by tobacco.
Steve “Spaz” Williams of Hoytyboy Pictures directed the spot for agency Clarity Coverdale Fury, Minneapolis.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More