This is your standard camera set-up in a car dealer showroom–well not quite so standard in that the pitchman is naked, covered only by a strategically placed paper invoice he’s holding with both hands.
“When you come to buy a car at CLAY,” he says, “we’ll show you everything–beginning with the actual invoice for the car you’re looking at.”
That way, he continues, the customer sees the “naked price” and doesn’t have to take a dealership’s word for what it paid for the automobile to begin with.
As the camera zooms in on the invoice, he notes, “There are no hidden costs. No inflated invoices. Just a true price that we can sell the car at and make a reasonable profit.”
The camera pulls back to show us the man amongst the cars in the showroom. “Touch it. See it. Hold it,'” he says, noting that he’s referring to the invoice.”
The spot is tagged by a dontgettaken.com website address for CLAY Family Dealerships in Norwood, Dedham and West Newton, Mass.
“Naked” was part of a campaign directed by Gregory Roman of Magic Box Films, South Easton, Mass., for agency Boathouse Group, Waltham, Mass.
The Boathouse creative ensemble included creative director James Overall, copywriter Bob Fitzgerald. art directors Margaret McGovern and John Emmert and producer Kim Daniels.
Mitchell Rosenwald executive produced for Magic Box, with Seth Dumont serving as production manager. The DP was Patrick Ruth.
Editor was freelancer Shondra Burke.
The spot is scheduled to debut on air in early April.
Michelle Satter To Be Honored At Sundance Film Festival Gala
The nonprofit Sundance Institute today announced details for the 2025 Sundance Film Festival’s gala fundraiser, Celebrating Sundance Institute, which will take place on Friday, January 24, 2025 at the Grand Hyatt Deer Valley in Utah. The event will be an evening in celebration of Michelle Satter, founding sr. director of artist programs at Sundance Institute, for her longstanding commitment to nurturing artists and cultivating independent film through the Sundance Labs, where visionary artists convene to develop groundbreaking projects through an in-depth creative process, for the past four decades. The annual Vanguard Awards will be presented during the evening to Sean Wang, writer and director of Dìdi, and Julian Brave NoiseCat and Emily Kassie, co-directors of Sugarcane, who premiered their films at the 2024 Sundance Film Festival.
The annual gala enables the nonprofit to raise funds to support independent artists year-round through labs, grants, and public programming that nurture artists from all over the world. The 2025 event is made possible with the generous support of Google TV. The Festival will take place from January 23–February 2, 2025, in person in Park City and Salt Lake City, with a selection of titles available online from January 30–February 2, 2025 for audiences across the country to discover bold independent storytelling.
“For over four decades Michelle has been devoted to truly championing independent storytellers,” said Amanda Kelso, acting CEO of Sundance Institute. “She has encouraged artists to own their voice, learn their craft, become fierce leaders, and develop their resilience in our changing ecosystem. Her life-long commitment to supporting artists, especially in underrepresented... Read More