Zach Math via Toronto production house Sons & Daughters directed this spot in which a man does everything with his feet–works, plays ping-pong, DJs–so his hands can continue dipping into a bag of light, crispy cracker chips called Christie Potato Thins.
Yes, they taste that good. In fact, a closing vignette shows him in a romantic interlude with his girlfriend. He’s gotten pretty good with his feet as we see them used to make an amorous move on the lass–all the while his hands are occupied with Christie Potato Thins.
Agency is Toronto-based UNION.
FCB Stays Atop The One Club’s Year-End Global Creative Rankings
FCB ended the year repeating its top positions in The One Club for Creativityโs Global Creative Rankings, with FCB New York again crowned Global Agency of the Year and FCB Global finishing as Agency Network of the Year for 2024.
The annual worldwide benchmark report is a comprehensive ranking of agencies, brands, countries, and individuals based on points earned from winning entries in The One Clubโs eight global, regional, and local awards shows: The One Show 2024, ADC 103rd Annual Awards, Type Directors Club TDC70 competition, Art Directors Club of Europe ADCE Awards 2024, ONE Asia Creative Awards 2024, and The One Club Denver, San Diego, and Miami chapter 2024 awards programs.
โThe Global Creative Rankings is the industryโs most comprehensive and transparent ranking,โ said Kevin Swanepoel, CEO, The One Club. โThere are no secret weightings in calculating the rankings, and unlike others, itโs not hidden behind a paywall. As the industryโs foremost nonprofit organization for the global creative community, The One Club is in a unique position to provide this free, definitive measure for global creative excellence to everyone in the industry.โ
Highlights of the Global Creative Rankings 2024 are below.
Global Agency Rankings
FCB New York
Rethink Toronto
McCann New York
TBWAMedia Arts Lab Los Angeles
Serviceplan Germany Munich
Dentsu Inc. Tokyo
FCB Chicago
Marcel Paris
VML New York
Ogilvy PR New York, Publicis Conseil Paris (tie)
Independent Agency Rankings
Rethink Toronto
Serviceplan Germany Munich
Wieden+Kennedy Portland
Brand-Side Agency... Read More