There’s no stopping the lunacy of a die-hard baseball fan as evidenced in this spot which opens on a man who is blow drying his long flowing beard.
He explains that he’s maintaining a tradition whereby he stops shaving from the last game of the season all the way until opening day of the following baseball season.
His wife apparently isn’t all that understanding, which he acknowledges, noting that she leaves little hints around the house for him to pick up on. For instance, we see him turn over a box of cereal to pour the contents into a bowl. It turns out, though, that his spouse has replaced the cereal with assorted disposable shaving razors which cascade into his breakfast bowl.
Undeterred, our baseball fanatic explains that once the beard gets down to his belt, “I know it’s time for pitchers and catchers to report to spring training.”
And once the beard reaches his zipper, he knows it’s opening day.
“I don’t need a calendar anymore,” he relates, noting that his beard is like a sundial or more accurately “a hairdial.”
An end tag carries the Chicago White Sox logo and the slogan, “There are traditions and there are White Sox traditions.”
Brian Billow of Hungry Man directed this spot for EnergyBBDO, Chicago.
The EnergyBBDO creative ensemble included chief creative officer Dan Fietsam, creative director Mike Roe, art director Isabela Ferreira, copywriter Jonathan Ozer, director of film and digital production Brigette Whisnant and producer Maris Xerogianes.
Cindy Becker exec produced for Hungry Man with Rick Rosemeyer serving as line producer. The DP was Kurt Brandstetter.
Editor was John Dingfield of Cutters, Chicago. (He has since joined FilmCore’s newly opened Chicago office.)
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More