There’s no stopping the lunacy of a die-hard baseball fan as evidenced in this spot which opens on a man who is blow drying his long flowing beard.
He explains that he’s maintaining a tradition whereby he stops shaving from the last game of the season all the way until opening day of the following baseball season.
His wife apparently isn’t all that understanding, which he acknowledges, noting that she leaves little hints around the house for him to pick up on. For instance, we see him turn over a box of cereal to pour the contents into a bowl. It turns out, though, that his spouse has replaced the cereal with assorted disposable shaving razors which cascade into his breakfast bowl.
Undeterred, our baseball fanatic explains that once the beard gets down to his belt, “I know it’s time for pitchers and catchers to report to spring training.”
And once the beard reaches his zipper, he knows it’s opening day.
“I don’t need a calendar anymore,” he relates, noting that his beard is like a sundial or more accurately “a hairdial.”
An end tag carries the Chicago White Sox logo and the slogan, “There are traditions and there are White Sox traditions.”
Brian Billow of Hungry Man directed this spot for EnergyBBDO, Chicago.
The EnergyBBDO creative ensemble included chief creative officer Dan Fietsam, creative director Mike Roe, art director Isabela Ferreira, copywriter Jonathan Ozer, director of film and digital production Brigette Whisnant and producer Maris Xerogianes.
Cindy Becker exec produced for Hungry Man with Rick Rosemeyer serving as line producer. The DP was Kurt Brandstetter.
Editor was John Dingfield of Cutters, Chicago. (He has since joined FilmCore’s newly opened Chicago office.)
Apple and Google Face UK Investigation Into Mobile Browser Dominance
Apple and Google aren't giving consumers a genuine choice of mobile web browsers, a British watchdog said Friday in a report that recommends they face an investigation under new U.K. digital rules taking effect next year.
The Competition and Markets Authority took aim at Apple, saying the iPhone maker's tactics hold back innovation by stopping rivals from giving users new features like faster webpage loading. Apple does this by restricting progressive web apps, which don't need to be downloaded from an app store and aren't subject to app store commissions, the report said.
"This technology is not able to fully take off on iOS devices," the watchdog said in a provisional report on its investigation into mobile browsers that it opened after an initial study concluded that Apple and Google effectively have a chokehold on "mobile ecosystems."
The CMA's report also found that Apple and Google manipulate the choices given to mobile phone users to make their own browsers "the clearest or easiest option."
And it said that the a revenue-sharing deal between the two U.S. Big Tech companies "significantly reduces their financial incentives" to compete in mobile browsers on Apple's iOS operating system for iPhones.
Both companies said they will "engage constructively" with the CMA.
Apple said it disagreed with the findings and said it was concerned that the recommendations would undermine user privacy and security.
Google said the openness of its Android mobile operating system "has helped to expand choice, reduce prices and democratize access to smartphones and apps" and that it's "committed to open platforms that empower consumers."
It's the latest move by regulators on both sides of the Atlantic to crack down on the... Read More