A man drives his car into a garage and asks for an oil change. The mechanic pops open the hood, revealing a sad, sluggish, seemingly depressed bald man who is the human embodiment of the automobile’s engine.
The mechanic diagnoses the problem quickly, noting that since this is a Flex car, the oil should be Castrol GTX Ecoflex. He goes over to get the special oil which takes the form of a long flowing black wig.
The mechanic then places the wig on the bald man’s head and an immediate change in attitude is evident. The “engine” man is suddenly energetic and happy, playing air guitar, pumping his fist in celebratory fashion. He’s so happy he even sheds a tear which the mechanic wipes from his eye using a rag. The “engine” guy blows his nose after fighting back some joyful crying.
The mechanic then closes the car’s hood, confident that the new supercharged engine is peppy and ready to go.
This offbeat spot was directed by the mono-monickered helmer Lemon at Hungry Man, Brazil, for Ogilvy & Mather, Sao Paulo.
The Ogilvy team included VP creative Anselmo Ramos, creative director/copywriter Fred Saldanha, art director Bob Kincey, writers Hugo Veiga and Megan Farquhar and producers Nana Bitencourt and Rafael Messias.
Alex Mehedff and Renata Dumont exec produced for Hungry Man, with Rodrigo Castelo serving as production manager. The DP was Pablo Derecho. Production designer was Gabriella Valverde.
Hungry Man Brazil’s Fernando Vidor was the editor, Rodrigo Oliveira the postproduction supervisor and Mariana Sixel the post coordinator.
Netflix Series “The Leopard” Spots Classic Italian Novel, Remakes It As A Sumptuous Period Drama
"The Leopard," a new Netflix series, takes the classic Italian novel by Giuseppe Tomasi di Lampedusa and transforms it into a sumptuous period piece showing the struggles of the aristocracy in 19th-century Sicily, during tumultuous social upheavals as their way of life is crumbling around them.
Tom Shankland, who directs four of the eight episodes, had the courage to attempt his own version of what is one of the most popular films in Italian history. The 1963 movie "The Leopard," directed by Luchino Visconti, starring Burt Lancaster, Alain Delon and Claudia Cardinale, won the Palme d'Or in Cannes.
One Italian critic said that it would be the equivalent of a director in the United States taking "Gone with the Wind" and turning it into a series, but Shankland wasn't the least bit intimidated.
He said that he didn't think of anything other than his own passion for the project, which grew out of his love of the book. His father was a university professor of Italian literature in England, and as a child, he loved the book and traveling to Sicily with his family.
The book tells the story of Don Fabrizio Corbera, the Prince of Salina, a tall, handsome, wealthy aristocrat who owns palaces and land across Sicily.
His comfortable world is shaken with the invasion of Sicily in 1860 by Giuseppe Garibaldi, who was to overthrow the Bourbon king in Naples and bring about the Unification of Italy.
The prince's family leads an opulent life in their magnificent palaces with servants and peasants kowtowing to their every need. They spend their time at opulent banquets and lavish balls with their fellow aristocrats.
Shankland has made the series into a visual feast with tables heaped with food, elaborate gardens and sensuous costumes.... Read More