A man drives his car into a garage and asks for an oil change. The mechanic pops open the hood, revealing a sad, sluggish, seemingly depressed bald man who is the human embodiment of the automobile’s engine.
The mechanic diagnoses the problem quickly, noting that since this is a Flex car, the oil should be Castrol GTX Ecoflex. He goes over to get the special oil which takes the form of a long flowing black wig.
The mechanic then places the wig on the bald man’s head and an immediate change in attitude is evident. The “engine” man is suddenly energetic and happy, playing air guitar, pumping his fist in celebratory fashion. He’s so happy he even sheds a tear which the mechanic wipes from his eye using a rag. The “engine” guy blows his nose after fighting back some joyful crying.
The mechanic then closes the car’s hood, confident that the new supercharged engine is peppy and ready to go.
This offbeat spot was directed by the mono-monickered helmer Lemon at Hungry Man, Brazil, for Ogilvy & Mather, Sao Paulo.
The Ogilvy team included VP creative Anselmo Ramos, creative director/copywriter Fred Saldanha, art director Bob Kincey, writers Hugo Veiga and Megan Farquhar and producers Nana Bitencourt and Rafael Messias.
Alex Mehedff and Renata Dumont exec produced for Hungry Man, with Rodrigo Castelo serving as production manager. The DP was Pablo Derecho. Production designer was Gabriella Valverde.
Hungry Man Brazil’s Fernando Vidor was the editor, Rodrigo Oliveira the postproduction supervisor and Mariana Sixel the post coordinator.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More