Soccer superstar Cristiano Ronaldo is seen driving a car through harsh conditions–extreme cold, heat, rain and so on–juxtaposed with images of his being in different stadiums competing under the same circumstances.
He notes that “people expect the best performance under extreme conditions.” That’s why he’s prepared not just on the field but behind in the wheel. For the latter, he makes sure to use Castrol Motor Oil.
The spot was directed by Ian Gabriel of Giant Films, Cape Town, South Africa, for Ogilvy & Mather, Cape Town. (Gabriel is repped stateside by Los Angeles-based Notorious.
The tie-in with Ronaldo takes on added significance in that South Africa is the host nation for the Soccer World Cup in 2010.
The core Ogilvy creative team consisted of art director Alexi McCarthy and writer Jake Bester.
Cindy Gabriel exec produced for Giant Films, with Kirsten Clarence serving as producer. Vicci Turpin was the DP.
Editor was Ricky Boyd of Deliverance, Cape Town.
The ensemble of talent from The Mill, London, included lead Flame artist Ben Turner, Flame artist Jonathan Box, Shake artist Rod Norman, lead 3D artist Rob Holmes, colorist Adam Scott and producers Kate Stenhouse and Matt Williams.
Music composer was Theo Crous of Bellville Studios Cape Town. Audio post mixer was Arnold Vermaak of B&S Studios, Cape Town.
Disney Pledges $15 million In L.A. Fire Aid As More Celebs Learn They’ve Lost Their Homes
The Pacific Palisades wildfires torched the home of "This Is Us" star Milo Ventimiglia, perhaps most poignantly destroying the father-to-be's newly installed crib.
CBS cameras caught the actor walking through his charred house for the first time, standing in what was once his kitchen and looking at a neighborhood in ruin. "Your heart just breaks."
He and his pregnant wife, Jarah Mariano, evacuated Tuesday with their dog and they watched on security cameras as the flames ripped through the house, destroying everything, including a new crib.
"There's a kind of shock moment where you're going, 'Oh, this is real. This is happening.' What good is it to continue watching?' And then at a certain point we just turned it off, like 'What good is it to continue watching?'"
Firefighters sought to make gains Friday during a respite in the heavy winds that fanned the flames as numerous groups pledged aid to help victims and rebuild, including a $15 million donation pledge from the Walt Disney Co.
More stars learn their homes are gone
While seeing the remains of his home, Ventimiglia was struck by a connection to his "This Is Us" character, Jack Pearson, who died after inhaling smoke in a house fire. "It's not lost on me life imitating art."
Mandy Moore, who played Ventimiglia's wife on "This Is Us," nearly lost her home in the Eaton fire, which scorched large areas of the Altadena neighborhood. She said Thursday that part of her house is standing but is unlivable, and her husband lost his music studio and all his instruments.
Mel Gibson's home is "completely gone," his publicist Alan Nierob confirmed Friday. The Oscar winner revealed the loss of his home earlier Friday while appearing on Joe Rogan's... Read More