Steve Rogers of Wanda directed this spot for Canal+ in which midget clowns follow a man who’s oblivious to their presence. They shadow him at work, when he’s in his car, on the bus, even as he’s taking his significant other to a nightclub–to which the clowns don’t gain entry.
At one point, the clowns are on a scaffold perched along the side of a high-rise building as they try to connect with the man who’s in a business meeting.
We then learn that six months earlier the man was telling the clowns about the climax of a series storyline when he was summoned away by a phone call.
Their appetites whetted by the story, the clowns have been following him ever since to see what happened.
A super appears on screen which reads, “Discover the power of great series,” followed by the Canal+ channel logo. The spot is the centerpiece of a campaign launching Canal+ Series, a channel fully dedicated to series.
Agency is BETC Paris.
Google Opens Its Defense In Antitrust Case Alleging Monopoly Over Online Ad Technology
Google opened its defense against allegations that it holds an illegal monopoly on online advertising technology Friday with witness testimony saying the industry is vastly more complex and competitive than portrayed by the federal government.
"The industry has been exceptionally fluid over the last 18 years," said Scott Sheffer, a vice president for global partnerships at Google, the company's first witness at its antitrust trial in federal court in Alexandria.
The Justice Department and a coalition of states contend that Google built and maintained an illegal monopoly over the technology that facilitates the buying and selling of online ads seen by consumers.
Google counters that the government's case improperly focuses on a narrow type of online ads — essentially the rectangular ones that appear on the top and on the right-hand side of a webpage. In its opening statement, Google's lawyers said the Supreme Court has warned judges against taking action when dealing with rapidly emerging technology like what Sheffer described because of the risk of error or unintended consequences.
Google says defining the market so narrowly ignores the competition it faces from social media companies, Amazon, streaming TV providers and others who offer advertisers the means to reach online consumers.
Justice Department lawyers called witnesses to testify for two weeks before resting their case Friday afternoon, detailing the ways that automated ad exchanges conduct auctions in a matter of milliseconds to determine which ads are placed in front of which consumers and how much they cost.
The department contends the auctions are finessed in subtle ways that benefit Google to the exclusion of would-be competitors and in ways that prevent... Read More